In line with the 2020 theme of International Women’s Day #ChooseToChallenge, Amway India, one of the country’s leading FMCG direct selling companies, is commemorating Women’s month with a gamut of women-centric programs across India. Corresponding to the global theme which signifies that a, ‘challenged world is an alert world, and challenge leads to change’ Amway aims to unleash women entrepreneurship by providing them with the right platform to explore their true potential. As part of its stated 10-year growth vision, the organization is focused on empowering women and offering them the opportunity to own and operate their business while supporting them on their passion for fitness, healthy living, cooking, and beauty. In the West region, the company has announced the #Wonderwomen and #Sheprenuers campaigns, which aims to Encourage, Enable and Empower the women entrepreneurs at Amway.
These campaigns involve exclusive training sessions for women to improve their business and branding skills in an increasingly social and digitally connected world along with panel discussions, expert speaker programs, and sessions around product categories such as nutrition, beauty and cookware. Over 10000 women direct sellers and retailers from across the southern region will be covered under this program.
Elaborating on the occasion, Debasish Majumdar Regional Head, West, Amway India said, “We firmly believe that women play an intrinsic role as powerful catalyst for change. The potential is immense, and we, at Amway, have been championing women entrepreneurship over the years by providing equal business opportunity with regular programs and interventions to support business growth. Honoring women and their contribution, we are celebrating March, as women’s month. As a part of the celebrations, we have conceptualized programs to enhance the competencies of our women direct sellers, who are selected based on their potential and commitment to their business. I believe supporting one woman in her entrepreneurial journey can help not only a generation, but an entire nation to thrive.”
Amway is an equal opportunity player and has been working to strengthen its contribution towards women entrepreneurship in India. The company is working towards accelerating women’s growth, which will provide the much-needed impetus to India’s growth story. As per IMF, if all the working-age women enter the workforce, ‘the world’s largest democracy will be 27% richer. A multi-stakeholder approach is crucial in this scenario to create a comprehensive support system that promotes and motivate women in the workforce.