MakeMyTrip aims to expand its team of over 850 women ‘holiday experts’ who have been the reason for the online travel company’s success and growth. The all-women team of freelancers managed to curate holiday packages for more than two lakh travelers in financial year 2022. In fact, the Company closed the year with highest-ever packages sold by these experts in over a decade.
Naturally, the Company now wishes to expand the franchise network and widen its pool of holiday experts across India.
Presently 43 per cent of these holiday experts are mothers and caregivers working from Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad, Indore, Ahmedabad, Chandigarh and Lucknow. During the pandemic, the interest from women freelancers to join this team grew 200 per cent, especially in the metros.
The team includes women who are equally proficient in addressing holiday booking queries in different languages. In addition to English, while 84 per cent of these women are proficient in Hindi, 14 per cent are proficient in Marathi, 12 per cent in Gujarati, 12 per cent in Punjabi, 11 per cent in Bangla, 9 per cent in Kannada and 9 per cent in Telugu.
Jasmeet Singh, business head, holidays & experiences, MakeMyTrip, recalled how the Company was amongst the first to realise “the power of working from home, and started investing in a team of freelancers”.
Singh said, “Our efforts to build a strong base of end-to-end holiday planning experts have been consistently delivering dividends in the form of rising contributions to the ‘holiday package’s segment”.
That is why, the Company is keen to expand this team of freelancers to be able to “penetrate deeper in this segment.”
Proud of this team of women from all walks of life, Singh revealed that “It’s a platform that offers flexible work engagements, attractive conversion-based remuneration, and numerous opportunities for holistic growth”.
These women are offered various benefits including self- and family-insurance cover, access to upskilling and development courses, team bonding and engagement opportunities and travel perks.
Even during the pandemic, MakeMyTrip continued to invest in this team and “leveraged their expertise for building cause-related and pandemic-focused assets, beyond travel packages”.