Facebook goes the LinkedIn way: New feature allows jobs posting


Employers will now be able to post job openings on their Facebook page.

With talent and organisations going social and mobile, it is no wonder that even search, selection and recruitment are happening online. The boundaries between the social and the professional seem to be blurring as people connect both formally and informally over social media. Realising the depth and scope of interactions between job-seekers and businesses, Facebook recently launched a new feature that allows employers to post job openings on their Facebook page.

Although the new feature is presently applicable only to businesses in the US and Canada, it seems the same will gain huge traction all over the globe soon. “We’re focussed on building new ways to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month. Businesses and people already use Facebook to fill and find jobs, so we’re rolling out new features that allow job posting and application directly on Facebook,” the company mentioned in an official blog.

For the job seekers, the new feature has an ‘Apply Now’ button that opens a form pre-populated with the information they provided when they opened a Facebook account, including name, cell number and e-mail as well as any education and employer information listed in their profile. The form also prompts one to explain in a 1,000 characters, or roughly 250 words, why they feel they’re the best candidate for the position.

People can search for jobs in a two- to 100-mile radius of any location and sort by broad industry categories, including real estate, local business, beauty, restaurant/café, company, non-profit organisation, professional services, education, consulting agency, shopping/retail for part-time, full-time and contract jobs, as well as volunteer and internship opportunities.

On the other hand, it’s easy for Page admins also to create a job post, track applications and communicate directly with applicants. After posting a job, Page admins will be able to review applications and contact applicants on Messenger, all on the mobile and all in one place! And as with other posts, they can boost job posts to reach a larger or more relevant audience.

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