As part of its digital journey, Mondelez India —the company that introduced Cadbury Dairy Milk and Bournvita to India — leverages the metaverse, that is, the Meta (Facebook) Oculus Virtual Reality headset to deliver a full and interactive immersion.
New hires as well as the existing employees can explore digital versions of key Mondelez India locations, including head office, global R&D, innovation centres and manufacturing facilities. This facility offers a greater sense of community and culture by providing the Mondelez signature experience, irrespective of where the employee is located.
According to Shilpa Vaid, head – HR at Mondelez India, “Our vision is to stay bold and agile as we power growth for business and people. And elevating employee experiences remains crucial to this, especially for the new hires”.
She added, “With the metaverse making communication far more immersive, we hope to bring some of our Mondelez signature experiences to our colleagues in an interesting and unique format, thereby strengthening our efforts towards building the future of workplace. The idea is to better embrace the hybrid world by experimenting and evolving our practices – right from hiring to upskilling.”
Sanjay Gurbuxani, VP, Mondel?z Digital Services, AMEA & Africa, and Global Digital Innovations, Mondel?z International, is confident that this initiative “is aligned with our Mondelez digital strategy to continue to leverage new age digital technologies as a source of delighting our employees in new relevant digital ways!”