Mphasis’ gamified social-referral programme wins a gold

Employees of the IT solutions firm can refer friends over various social-media platforms

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Mphasis has won an award for its talent acquisition strategy. The IT solutions company was awarded a gold by the Brandon Hall Group, for its strategy that grew its top line by identifying and onboarding next-gen talent, harnessing the power of social hiring.

The Company boasts of a robust employee referral programme. Mphasis employees are encouraged to participate in a gamified social-referral programme, which allows them to refer friends, extended family, and former colleagues over WhatsApp, Twitter, Facebook, LinkedIn and other social media.

This programme, the Company claims, has helped it reach out to passive talent, which has resulted in a significant top-line and bottom-line impact.

“In today’s increasingly subjective business environment, it is observed that micro-social communities, both online and offline, are home to some of the best talent around. Major developments across economies are taking place on social media channels, as audiences are increasingly migrating to these platforms. Given the prevalence of such tools among our targeted candidate pool, more so in the post-pandemic era, it was a natural progression for us to adopt a more social outlook to hiring and explore these avenues of untapped potential,” says Srikanth Karra, chief human resources officer, Mphasis, in an official communique.

“Mphasis, as a large IT organisation, has an existing community across different skill combinations. Leveraging a niche skill employee community to reach out to their social networks to attract talent has proved fruitful to our hiring approach. This award is a testament to the efficiency of our digital hiring model,” he adds.

The entries for this award were evaluated by a panel of veteran, independent senior industry experts, as well as Brandon Hall Group analysts, and executives based upon the following criteria: fit the need, design of the programme, functionality, innovation, and overall measurable benefits.