Tata Motors Design partners with Strate School of Design, BLR

Tata Motors Design to work with Bengaluru based design school - Strate School of Design to nurture the next generation of automobile designers.


On Tuesday, December 20, 2022, Tata Motors Design announced its partnership with the Strate School of Design, Bengaluru. The partnership aims to offer aspiring automobile designers the opportunity to design mobility solutions of the future. The collaboration will contribute to the development of an advanced auto-design curriculum and education in India.

Tata Motors Design and Strate School of Design plan to work together to bridge the talent gap between industry and academia, hoping to produce workforce-ready graduates capable of designing as well as manufacturing sustainable and futuristic automotive solutions.

Speaking on the occasion, Martin Uhlarik, head of global design, Tata Motors said, “At Tata Motors Design, we endeavor to ‘MOVE India’ by placing the ‘Human Experience’ at the heart of everything we do. We celebrate diversity and the unique perspectives, enhanced creativity, and motivation that can be achieved. Being a globally competitive auto design studio in India, we are committed to developing talent and skills. Our collaboration with the Strate School of Design is based on the broader vision of enriching design education in India, with a progressive curriculum, interactions and industry-level classroom projects. Through this classroom project, we intend to bridge skill gaps and train talented and technically qualified professionals for the automotive sector. We believe that this classroom project has the potential to bring path-breaking innovations that will redefine, redesign and reimagine mobility solutions for the future.”

The five-year classroom project will assist applicants interested in pursuing a career in automotive design to hone their skills at the grassroots level and explore employment opportunities in the nation’s booming automobile sector. The program looks to encourage students to experiment with new software and technologies, including a zero-emission transportation concept, to address real-world mobility problems and rediscover existing solutions.

Thomas DAL, director and dean, Strate School of Design, Bengaluru, said, “Strate School of Design has been on the top of mobility design education for many years, with a core specificity of having a strong industry partnership program all over the world. We are now partnering with Tata Motors Design to explore new routes and opportunities for mobility systems in the Indian context with the support and challenge of the talented international team of Tata Motors Design.”

This classroom project will begin in January, 2023.

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