WorkIndia, the Bengaluru-based job portal for blue-collar workers, has managed to raise funds to the tune of Rs 42 crore, from Chinese technology and consumer devices firm, Xiaomi.
Established in 2015, WorkIndia, will use the funds to improve its technological infrastructure, expand the team and also enhance its offerings, in terms of better matchmaking services and analytics for employers/recruiters.
Xiaomi was drawn to WorkIndia because of the platform’s ability to take full advantage of smartphone penetration levels across the length and breadth of the country. It makes good use of geo-positioning and dynamic algorithms, to help find suitable jobs for delivery boys, office assistants, field sales executives, tele-callers and counter sales personnel in varioius organisations across the country.
It boasts of about 1.5 crore registered job seekers spread over 760 cities in India. As per the Company website, Zomato, Ola, Swiggy, HDFC Bank and Café Coffee Day are amongst the brands that have already been benefitting from the platform.
About five years back, WorkIndia raised about Rs 3.25 crore in a pre-Series A funding round led by Satyen Kothari, founder, Citrus Pay; Keshav Sanghi, founder, VentureWorks India and Riddhesh Gandhi, founder, Discover Capital, along with other senior executives of multinational banks.
In March 2016, WorkIndia managed to raise some more funds from from Singapore-based Beenext, and then from Japanese venture capitalists, Asuka Holdings.