Close Menu
    Facebook X (Twitter) Instagram
    • Our Story
    • Partner with us
    • Reach Us
    • Career
    Subscribe Newsletter
    HR KathaHR Katha
    • Exclusive
      • Exclusive Features
      • Research
      • Point Of View
      • Case In Point
      • Dialogue
      • Movement
      • Profile
      • Beyond Work
      • Rising Star
      • By Invitation
    • News
      • Global HR News
      • Compensation & Benefits
      • Diversity
      • Events
      • Gen Y
      • Hiring & Firing
      • HR & Labour Laws
      • Learning & Development
      • Merger & Acquisition
      • Performance Management & Productivity
      • Talent Management
      • Tools & Technology
      • Work-Life Balance
    • Special
      • Cover Story
      • Editorial
      • HR Forecast 2024
      • HR Forecast 2023
      • HR Forecast 2022
      • HR Forecast 2021
      • HR Forecast 2020
      • HR Forecast 2019
      • New Age Learning
      • Coaching and Training
      • Learn-Engage-Transform
    • Magazine
    • Reports
      • Whitepaper
        • HR Forecast 2024 e-mag
        • Future-proofing Manufacturing Through Digital Transformation
        • Employee Healthcare & Wellness Benefits: A Guide for Indian MSMEs
        • Build a Future Ready Organisation For The Road Ahead
        • Employee Experience Strategy
        • HRKatha 2019 Forecast
        • Decoding and Driving Employee Engagement
        • One Platform, Infinite Possibilities
      • Survey Reports
        • Happiness at Work
        • Upskilling for Jobs of the Future
        • The Labour Code 2020
    • Conferences
      • Rising Star Leadership Awards
      • HRKatha Futurecast
      • Automation.NXT
      • The Great HR Debate
    • HR Jobs
    WhatsApp LinkedIn X (Twitter) Facebook Instagram
    HR KathaHR Katha
    Home»Research»AI as a sourcing tool generates better quality candidates
    Research

    AI as a sourcing tool generates better quality candidates

    mmBy Prajjal Saha | HRKathaFebruary 13, 20183 Mins Read1434 Views
    Share LinkedIn Twitter Facebook
    Share
    LinkedIn Twitter Facebook

    AI has emerged as a great talent acquisition tool helping talent-acquisition professionals with tangible insights, not simply industry rules of thumb or anecdotal stories about similar searches.

    Initially, it is always technology vs humans. Later, as technology gradually seeps into the system and more acceptability follows, it becomes technology with humans. The same goes with artificial intelligence (AI).

    In the early days of AI, it was said that it would make the role of the recruiter impersonal and robotic.

    Five years later, talent-acquisition professionals agree that AI has made their work easier. They are now welcoming it as a tool.

    According to a survey by Korn Ferry, 64 per cent of respondents say that AI has changed the way recruiting is done in their organisation, with 76 per cent saying use of AI as a sourcing tool generates candidates of higher quality.

    Around 51 per cent of talent-acquisition professionals say that big data and AI are making their roles easier. 40 per cent say its best service is in providing valuable insights and 34 per cent admit it has freed up their time.

    Of the 14 per cent of respondents who say AI has made their jobs more difficult, the majority have too much data and have no clue what to do with it.

    Pip Eastman, managing director APAC regional solutions, Korn Ferry, says, “AI helps us dramatically enhance outcomes by reducing the time spent on sifting through large numbers of CVs to find the candidates best matched for a particular position.”

    “This is particularly true in emerging markets, where there are many potential candidates, but niche skills are in short supply. Looking ahead, we will see more leaders finding ways to reskill and promote existing employees,” he adds.

    AI is not just helpful for sourcing external talent, but works well in managing in-house talent as well. Around 56 per cent of talent acquisition professionals say that more roles are filled through internal candidates compared to external candidates, which demonstrates a growing focus on home-grown talent. In fact, 75 per cent companies surveyed shared that they have an internal mobility programme.

    Previous training on the company’s protocols and procedures, as well as the understanding of the company’s culture, puts internal candidates ahead of the game when it comes to grasping a new role in a new division or geography.

    When asked to compare the quality of candidates today with those five years ago, when AI was still in its infancy, 65 per cent said candidates are more qualified today.

    “Data for data’s sake is not a solution for smart talent-acquisition practices,” says Franz Gilbert, vice president of product innovation, Korn Ferry.

    “Recruiters need to refine their skill sets and work with the right kind of AI tools that will provide them with critical information, such as compensation analysis and supply/demand reports on particular job categories in specific regions. We use AI to provide hiring managers with tangible insights, not simply industry rules of thumb or anecdotal stories about similar searches,” he adds.

    Further endorsing AI’s role in recruiting, the vast majority (78 per cent) of respondents say they have at least some understanding of how AI can impact the recruiting process, and 78 per cent say they are excited about working with AI even more often in the future.

    artificial intelligence candidate Recruiters Recruitment
    Share. LinkedIn Twitter Facebook
    mm
    Prajjal Saha | HRKatha

    Dr. Prajjal Saha, editor and publisher of HRKatha since 2015, leverages over 25 years of experience in business journalism, writing, and editing. He founded HRKatha to provide insightful analysis on the evolving workplace. With expertise spanning HR, marketing, distribution, and technology, Saha has a deep understanding of business dynamics. His authorship of the acclaimed Marketing White Book highlights his versatility beyond HR. A trusted voice across industries, his clear and thoughtful commentary has earned him a reputation for thought leadership, making him a reliable source of knowledge and insights for professionals navigating the complexities of the business world.

    Leave A Reply Cancel Reply

    13 − 8 =

    Related Posts

    L’Oréal expands employee share-ownership plan to boost engagement

    June 13, 2025

    Coal India introduces new uniform dress code for employees starting July

    June 13, 2025

    NDMC rolls out major employee-welfare measures

    June 13, 2025

    Bihar cabinet approves housing for women staff near workplaces

    June 13, 2025

    QUICK HR INSIGHTS

    EDITOR'S PICKS

    The truth about lies: Why résumé fraud has become an epidemic

    June 13, 2025

    Redefining recognition: Why the future of HR leadership lies with rising stars

    June 12, 2025

    Social media is showing Indian workers what they’re missing—and they want change

    June 11, 2025

    When employees leave without notice, who bears the moral burden?

    June 10, 2025
    Latest Post

    L’Oréal expands employee share-ownership plan to boost engagement

    News June 13, 2025

    L’Oréal Groupe has announced the launch of its fifth global employee share ownership plan. This…

    From scrap to sustainability: GRP’s transformation story

    Quick HR Insights June 13, 2025

    In this powerful excerpt, Sanjeeb Lahiri, Chief Human Resources Officer at GRP Ltd, shares how…

    Coal India introduces new uniform dress code for employees starting July

    News June 13, 2025

    Coal India (CIL) is rolling out a new uniform dress code for its employees from…

    NDMC rolls out major employee-welfare measures

    News June 13, 2025

    In a bid to ensure employee welfare, the New Delhi Municipal Council (NDMC) has approved…

    Asia's No.1 HR Platform

    Facebook X (Twitter) Instagram LinkedIn WhatsApp Bluesky
    • Our Story
    • Partner with us
    • Career
    • Reach Us
    • Exclusive Features
    • Cover Story
    • Editorial
    • Dive into the Future of Work: Download HRForecast 2024 Now!
    © 2025 HRKatha.com
    • Disclaimer
    • Refunds & Cancellation Policy
    • Terms of Service

    Type above and press Enter to search. Press Esc to cancel.