Mondelez India, known for snacking brands such as Cadbury’s, Bournvita, Oreo, 5 Star and many others, has partnered with the National Skill Development Corporation (NSDC) to ensure that the youth of India are able to develop their skills. According to the Memorandum of Understanding (MOU) signed with NSDC, phase 1 of the partnership will empower 660 youth across six job roles in the districts of Bhind (Madhya Pradesh) and Pune (Maharashtra).
This partnership will help Mondelez further build on its commitment to communities via the Shubh Aarambh programme.
The programme will offer Short Term Training (STT) using Qualification Pack (QP) led training modules, specifically designed for jobs in IT-ITeS, management, logistics, and tourism & hospitality sectors. It will impart training in soft skills, and offer skill orientation on respective job roles, tools and work methodology, followed by assessment, certification and linking to employment opportunities. The sessions will be tailored to the local context and aligned with the needs of the youth in the identified locations of Bhind and Pune.
Ophira Bhatia, senior director, India & Lead, AMEA, corporate & government affairs, Mondelez International, calls this “a transformative journey, enabling young people acquire essential skills and become valuable contributors to our nation’s workforce.”
According to Bhatia, “This initiative aligns with Mondelez India’s commitment to fostering a brighter future for the communities we serve, and we are excited to see how this transpires for the youth of the country. We couldn’t have asked for a better partner than NSDC to help us fulfill this mission.”
Ved Mani Tiwari, CEO, NSDC is confident that the programme will “enable us to address specific regional needs while also aligning local industries with the demands of the job market, thereby stimulating economic growth.”
By providing skill training in the specified sectors, Tiwari believes “we can significantly enhance their employability and empower them to actively engage in resolving local challenges, instilling a sense of ownership and community pride.”