Around 48 per cent of women quit within four months of returning from maternity leave (Genpact Report), and 50 per cent drop out due to childcare before 30 (industry data).
Why? Up to 21 per cent of mothers experience depression and anxiety (industry data), and a staggering 82 per cent leave their jobs within a year of returning. This high attrition isn’t just a personal loss; it’s a $100 billion missed opportunity for the global economy, according to McKinsey.
The culprit? A lack of comprehensive support. The 26-week break often results in missed opportunities, stalled promotions, and a lack of empathy from employers. Non-family-friendly policies and inadequate support at home exacerbate the issue, driving talented women out of the workforce.
Enter 1to1help’s revamped 1to1maternity service. This reimagined programme empowers women during this critical transition, addressing not just physical but also emotional needs. CEO Mahua Bisht explains, “A mother’s emotional well-being is crucial. While physical support exists, 1to1maternity bridges the gap, tackling often neglected challenges like guilt, body image, and anxiety.”
Companies can take proactive steps to ensure women’s career continuity by offering emotional well-being support, childcare assistance and professional development, peer support, mentorship, and flexibility with work.
With proven results, the product maintains an impressive return-to-work rate of 65 per cent within 12 months of enrolment during pregnancy, and greater success over 24 months, reflecting its tangible impact on the professional lives of new mothers.
The secret sauce? A user-driven approach. 1to1maternity continuously evolves based on real-world feedback, ensuring a tailored experience that meets each woman’s unique needs.
Investing in maternal mental health isn’t just good for mothers; it’s good for business. McKinsey reveals that better interventions could add $1 trillion to global productivity annually. 1to1maternity understands this, offering high-quality, affordable support that aligns with industry trends and sets a new standard for workplace care.
