Hindustan Coca-Cola Beverages (HCCB) will be imparting financial and digital literacy training to 25,000 women across the country. To achieve this goal, the FMCG company has tied up with the Y4D foundation. The collaboration will help narrow the gap in financial and technological knowledge. The training will be imparted in a classroom-based format at various locations across India.
Through this endeavour, HCCB aspires to support women, enabling them to take charge of their financial independence and embrace the opportunities the government and digital world offer. HCCB has facilitated several women-led self-help groups countrywide, empowering them to run their enterprises today. HCCB aspires to create more entrepreneurs through this drive.
The financial literacy training will cover concepts pertaining to banking basics, account opening procedures, unified payments interface (UPI) training, investment guidance, net banking, and information on various government schemes for women such as Beti Bachao Beti Padhao, Sukanya Sam Riddhi Yojana Nari Shakti.
The digital literacy training will cover topics such as mobile banking, digital market linkage, and cyber safety and security to equip these women with the tools required to succeed in the digital era.
The women will be divided into groups basis their requirements, needs, digital literacy level and financial knowledge. The effort is aimed at promoting a more concentrated and efficient learning experience.
According to Himanshu Priyadarshi, Chief Public Affairs, Communications & Sustainability Officer, Hindustan Coca-Cola Beverages, “A key element of the culture at HCCB is to ensure an equitable environment, not only for our employees but also the communities in which we operate. By boosting these women’s financial literacy and digital competence, we hope to contribute to the country’s economic growth.”
It is HCCB’s beliefe “that the financial and digital inclusion of underserved women is essential to unlock the economic potential of India. This effort also aligns with PM Modi’s recent call for women-led development and the importance of technology in fostering inclusivity and driving positive change in his several G20 addresses.”
Gaurav Sharma, chief people officer, Hindustan Coca-Cola Beverages, asserts, “For us, empowering women isn’t confined to HCCB as an organisation but extends far beyond society, thus creating sustainable progress.” He is confident that “The training sessions will work as impactful conduits to uplift and equip these 25,000 women with the required digital and financial skills and create a ripple effect of positive change in the larger community. We’re glad to play a part in creating a more empowered, inclusive and resilient society.”
