As part of this six-week programme, student participants will be assigned a range of skill-enhancing tasks.
With 700 universities and over 35,000 affiliated colleges enrolling over 20 million students, India’s higher education is a massive system that cuts across demographics and income levels, fostering the nation’s future leaders. With the vision to offer a unique learning experience to these young minds, Paytm Mall, owned by Paytm Ecommerce has launched Campus Icon, a nation-wide programme to offer industry-focussed learning to college students.
As a part of this six-week programme, student participants will be assigned a variety of tasks aimed at enhancing their skills. Paytm Mall leadership will also mentor students on critical real-world techniques related to product, marketing, and design among others via seminars and training material.
The top performers of the programme will be awarded internships and full-time job offers after they get an opportunity to work closely with the Paytm Mall core team, revolutionising the face of mobile commerce in India.
Amit Sinha, chief operating officer-Paytm Mall, believes that this initiative will provide a unique opportunity to college-goers to harness their skills from a young age and showcase their talent. Becoming innovative thinkers and developing creative solutions will help them achieve a stronger sense of leadership and adapt to the changing demands of the new-age workplace. “This will also spark an entrepreneurial spirit among students as they will develop a wide range of skills spanning multiple disciplines,” he says.
Given that mobile technology is poised to transform lives in semi-urban and rural India, Paytm Mall will also facilitate technology adoption in these areas as part of this programme, enabling students to buy laptops at discounted prices. They can also recommend laptops and other educational products to their peers to earn added incentives as they develop their skills.
The initiative will see Paytm Mall reaching out to 10,000+ students and inviting applications from across colleges. Students can file their nominations online, till July 31.