Procter and Gamble (P&G) has announced a special parental leave programme, called ‘Share the Care’ at its virtual #WeSeeEqual summit to promote gender equality. Under this progamme, a new parent is entitled to eight weeks of fully-paid parental leave. The leave is not limited to biological parents, but extended to domestic partners, adoptive parents, and parents in same-sex couples.
Madhusudan Gopalan, CEO, P&G Indian Subcontinent, says, “At P&G, we are committed to be a force for good and a force for growth. In line with that, we want to drive equal opportunities for women and girls in education, at home, and in the workplace. In India, we have made strong progress through our initiatives like Whisper Menstrual Health and Hygiene Programme, P&G Shiksha, working with women-owned businesses and campaigns, such as Ariel #ShareTheLoad and Gillette #ShavingStereotypes. Our new declarations will further accelerate our progress through a series of new actions, commitments and partnerships. Promoting equality is critical, now more than ever as we recover from the current health crisis in India.”
P&G India will drive equality behind the camera by creating equal opportunities, capability and resource sharing. Over the next three years, P&G commits to ensuring equal representation of women directors for its advertisements across brands in India.
Other than the programme, P&G also announced that it will annually engage with 150+ colleges that offer STEM curriculum via a dedicated programme focused on breaking gender barriers in STEM and supply chain. The Company will also work with NITIE towards tackling on-ground, perception-based and opportunity-linked barriers, with an aim to double the gender ratio on NITIE campus over the next five years
Hosted virtually for the first time, the event saw distinguished advocates and personalities, such as Sania Mirza, Faye D’souza, Ritesh Deshmukh, Genelia Deshmukh, Dr Huma Masood, Falguni Nayar, Shobana Kamineni and others, come together to address the challenges of gender and women’s equality.