New transparent, digitised performance-management system for Air India’s non-flying staff

This is part of a digital makeover taking place, which will also define job descriptions and ensure more transparency in the appraisal system


In an endeavour to ensure that staff members are aware of what is expected of them, Air India has decided to state job descriptions with clarity and also lay out specific goals for its workforce. It is doing so with the help of a new performance-management system for the non-flying employees.

This is part of the Tata Group’s attempts at reviving the national carrier, and in the process, bring about more transparency and fairness in the appraisal system. This digitised performance-management process, under the Rise.AI project of the carrier, will clearly convey what the employees are expected to deliver.

The employees have been informed of the new system by Campbell Wilson, chief executive officer and managing director, Air India, via an e-mail. Among other things, the system will define job descriptions clearly and also put forth specific performance goals for staff to chase.

The new system will also be aligned with the pre-existing Vihaan.AI goals of the airline. Vihaan.AI was the name given to the Tata Group’s transformation plan for Air India under which it intends to grow the airline’s fleet and network, and also revamp its customer proposition, ensuring reliability, sustainability and innovation.

A new roster system has also been put in place which permits crew to switch flights and even manage their accommodation during layovers. This was a step towards its plans to increase the carrier’s market share to a minimum of 30 per cent in the domestic market, while also increasing international routes.

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