In the bustling realm of startups, the battle for top talent is fierce. Companies dangle flashy perks and brag about their ping pong tables, but InsuranceDekho, a young Indian insurtech company, knows there’s a secret weapon: flexibility. They believe it’s the key to unlocking not just employee satisfaction, but true innovation.
Unlike some companies that blindly embraced remote work, InsuranceDekho is a master weaver. They have meticulously crafted a vibrant company culture where flexibility, inclusivity, and a customer-centric approach are intricately woven together. This tapestry is called IMPACT, a guiding principle that ensures everyone feels valued, regardless of background or work location.
“Inclusivity for us transcends gender diversity,” declares Divya Mohan, CHRO, InsuranceDekho. “It’s about embracing diverse thought processes and fostering an open environment where anyone can question any leader.” This translates into “Samvad,” a unique initiative where the top brass engages in candid conversations with randomly chosen employees, creating a safe space for unfiltered feedback. No matter your title, your voice matters at InsuranceDekho.
“Inclusivity for us transcends gender diversity. It’s about embracing diverse thought processes and fostering an open environment where anyone can question any leader.”
Divya Mohan, CHRO, InsuranceDekho
But here’s the twist: InsuranceDekho throws out the “one-size-fits-all” rulebook. Sure, some roles require an in-office presence, but many others flourish in a remote setting. This resonates deeply with their young workforce, especially working parents who juggle demanding schedules. InsuranceDekho offers a work-anywhere policy, allowing employees to work remotely. This flexibility goes even further with an extended eight-day remote work option for young mothers and single parents – a true understanding of their unique needs.
“We recognise that our employees come from diverse backgrounds, with unique aspirations and needs,” Mohan emphasises. “Our policies are tailored to cater to this variety, ensuring inclusivity and support for all.” But flexibility doesn’t come at the expense of performance. InsuranceDekho is a strong believer in meritocracy. Clear deliverables and regular check-ins keep everyone focused, while structured performance reviews guarantee equal opportunities for advancement – regardless of location.
Recognising the challenges women face re-entering the workforce, InsuranceDekho launched ‘SWRA’ (She Will Rise Again). This initiative provides a structured onboarding process, interview preparation workshops, and expert-led training to empower women to make a comeback with confidence.
Clear communication, a focus on measurable results (KPIs), and data-driven performance evaluations keep InsuranceDekho agile and responsive. Managers and employees still have the flexibility to mutually decide on the work arrangements creating a win-win situation for all.
Employee feedback highlights the appreciation for InsuranceDekho’s grasp of their needs. While the long-term impact continues to unfold, the high retention rates, particularly at mid-senior levels, speak volumes. “We’re surpassing industry benchmarks,” Mohan reveals, “indicating we’re definitely on the right track.”
By prioritising a balanced approach and avoiding extremes, InsuranceDekho has achieved a remarkable equilibrium within the organisation. Their unwavering commitment to flexibility has become the cornerstone of their success, attracting and retaining top talent in a competitive landscape. As the future of work evolves, InsuranceDekho stands out as a beacon of innovation, proving that a flexible approach can unlock a company’s full potential, paving the way for a future where employee well-being and business success thrive together.