12 global leaders join hands with YES BANK to address urban-development challenges


More than 10,000 students from premier institutes invited to facilitate ideation of innovative solutions

YES BANK has joined hands with 12 global leaders to provide students the opportunity to address India’s urban-development challenges and issues of national importance.

The Bank is set to launch the seventh edition of the YES BANK Transformation Series to address India’s urban-development challenges through Collaboration as a Service (CaaS). This is the largest, most innovative and expansive effort by the Bank to bring together global brands, students from premier educational institutes and the Government to work towards identifying solutions for pressing issues faced by smart cities, thereby helping accelerate their development.

The YES BANK Transformation Series is a platform for students from b-schools and tech institutes to step into the shoes of business leaders and provide innovative solutions to live challenges faced by India Inc.

Given that technology is the building block of societies today, YES BANK, through its partnership with tech giants, such as Microsoft, Cisco, IBM and Adobe, aims to explore opportunities to utilise technology to address bigger societal issues.

Among the various issues identified, those related to over-utilisation of plastic and declining air quality in the cities will be addressed in tandem with global majors, such as UNDP and Shell. India’s top startups and ecosystems, such as Urban Ladder, Big Basket, Sportz Interactive, BookMyShow and T-Hub have also joined the efforts.

Commenting on the same, Rana Kapoor, managing director and CEO, YES BANK said, “Today businesses and enterprises cannot function in silos, and therefore, collaboration within or across industries is inevitable. As such, YES BANK’s unique effort, ‘Collaboration as a Service’ (CAAS) is an extension of its A.R.T philosophy —Alliances and Relationships driven by Technology— and will provide creative solutions to pressing issues of national importance.” The objective is to explore how innovations driven by collaboration and engagements with multiple partners can enable a globally-competitive economy and transform key emerging sectors.

Since its launch in 2010, the Transformation Series has engaged with over 75,000 students across institutions. The Series was rated as the second most prestigious b-School competition of the year 2018 by Dare2compete. This year, the Transformation Series invites students to present technology- driven business solutions.

The top 15 teams, selected on the basis of their round one submission, will get to work on a case of national importance, in partnership with NITI Aayog for the second round. Thereafter, the final presentation will be made to an esteemed panel comprising eminent business leaders and visionaries, at a grand ceremony to be held in November this year. Previously, the Bank had partnered with the Ministry of New and Renewable Energy (MNRE) to work on innovative solar- energy solutions.

The first, second and third prize winners get to take home cash prizes of INR 5 lakh, 3 Lakh and 2 lakh respectively. In addition, the finalists will also get an opportunity for pre-placement interviews with YES BANK.

The application process is open from July 18 to August 24, 2018.


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