Air India has launched SOAR, an interactive programme which will see students being hired from business schools even as the airline works on expanding its fleet and operations.
Short for Spirit of Aviation Reimagined, SOAR is a programme that was launched a couple of months back, and is probably the only one of its kind in the aviation space.
The SOAR programme is actually an annual national-level B-school contest involving challenges, and is an important part of Air India’s campus-outreach programme.
The initiative aims to introduce fresh talent to the various aspects of the aviation sector. In doing so, it will build a quality pool of talent for itself.
A positive step in its endeavour to augment talent in the aviation sector, the programme has received a very encouraging response.
More than 25,000 management post-graduate students sent in their applications in just a week’s time.
The SOAR initiative goes beyond a mere recruitment drive. It offers a platform that can be leveraged by not just students, but also the industry and the academia.
The airline presently has a 15,000- strong workforce led by Suresh Dutt Tripathi, as chief human resources officer, Air India.
The first edition of SOAR saw 27 business schools participating. The contest was won by the
Team Horizon of IIM Bangalore. The first runners-up were the team JMH from IMT Ghaziabad, while the teams from IIM Shillong and IIFT were the jointly declared the second runners-up.
