Zee Entertainment Enterprises has appointed Yellaiah G as chief technology officer (CTO), broadband.
Yellaiah was earlier with Sterlite Technologies where he was O&M head since 2022.
An alumnus of Jawaharlal Nehru Technological University, Yellaiah served as project lead at Aster teleservices from 2005 to 2006. He then joined NSN as BSS-O&M cluster-lead, for about four and a half years.
From February of 2011 to April of 2013 Yellaiah was associated with Huawei Telecommunications India as zonal technical manager-operations/implementation manager (2G & 3G).
His next stop was Airtel, where he joined as RAN operations head (O&M)-Karnataka Circle, in April of 2013. Over three years later, he moved from Bangalore to Bhubaneswar, when he was promoted to head-network operations. Nine months into this role he was elevated yet again to head-network B2B delivery and assurance,
Telangana and Andhra Pradesh. This role saw him based out of Hyderabad handling end to end network delivery of Airtel products /services and B2B services assurance.
After six years of association with Airtel, Yellaiah took up the role of circle head-B2B network/enterprise, Bharti Televentures. For the next three years and five months, he stayed put with Bharti Televentures before moving to STL in October, 2022.
Now, in his latest assignment as CTO, Zee, he will be tasked with leading broadband technology initiatives, focusing on technology integration, enterprise architecture, and strengthening the company’s digital infrastructure capabilities.
HRKatha wishes this experienced telecom network professional all the best as he gears up for the CTO role.