Through its new brand campaign, #EngineeringDiversity, Tata Technology is inviting women innovators to join the company’s efforts to come up with safe and sustainable solutions for the global original equipment manufacturing(OEM) company and its network of partners.
The global engineering and product-development digital services, has launched a hiring campaign focused on gender diversity that aligns with its commitment to promoting gender diversity within the organsiation.
The Rainbow initiative has been working on not only onboarding more women but also creating a support framework for them to succeed. The programme is based on the following four key pillars: hiring, communication, growth and enabling.
Efforts are focused towards attracting and onboarding a diverse talent pool. Tata Technologies aims to hire 1000 + women engineers in FY24, to strengthen its gender diversity ratio further and has identified specific opportunities for women. It is creating more platforms for employee participation and dialogues so that bias is broken and a culture of inclusivity is built ground up. The company also recognises women innovators within the organisation through the ‘SHEnnovator campaign’.
As for growth, it is grooming women leaders for tomorrow through the LeaderBridge-WINGS programme, a six-month long developmental intervention aimed at helping women employees develop their leadership potential further and excel in their careers. The organsiation aims to create a conducive ecosystem and infrastructure that nurtures a diverse workforce
The leadership team already boasts of 27 per cent women. The latest initiative will now also ensure that an inclusive culture is created within the organisation.