Chipotle uses online chat platform for job fair, attracts 23K+ applications

The American restaurant chain had earlier announced it would offer new hires $15 per hour instead of $13


Chipotle reportedly received over 23,000 job applications via Discord, the online chat platform, in response to its announcement of hike in hourly wages. Chipotle Mexican Grill, which has outlets across the US, UK, Canada, Germany and France, is the first brand to organise a career fair on Discord, which is a group chatting platform popular amongst gamers. It used the platform to host content and sessions pertaining to recruitment, compensation and career paths.

The fast-food chain that specialises in tacos and burritos had announced that it would raise the average hourly wage to $15 for all new hires, instead of $13.

Starting June, wages will range from $11 to $18 per hour. The Chain is looking for staff for its 200 new outlets that are set to open this year. In addition, there are already about 20,000 vacant positions across its outlets in various locations.

Interestingly, Chipotle launched a new wellness platform for its employees, in collaboration with Aduro. Called Strive, this platform is aimed at improving the mental health of its staff, in a holistic, proactive, and inclusive manner. The platform gamifies each staff memebr’s wellness experience and offers them a chance to win gift cards and even save money on health insurance, among other benefits.

All Chipotle associates, whether they are part of the Company’s medical plan or not, along with their family members, can avail of in-person, phone, or virtual visits with a licensed counsellor. This facility has been made available in collaboration with Health Advocate.

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