Jayaraman V joins Praxis Advisory Network

He is an accomplished retail and SME lending professional who has joined as the practice leader in financial services for Praxis


Jayaraman V has joined Praxis Global Alliance, the global management consulting and advisory firm, as a Practice Leader in the Financial Services – Retail Lending Practice.

His vast experience in the width of retail and SME lending arms at major leading NBFCs of India including Fullerton India, Vistaar Financial, and Magma Fincorp. He has also led Accenture Credit Services (Consulting business) while heading Commercial Servicing delivery, handling over 50 clients (including the Big 5 US Banks & leading AMCs) spread across the US and Europe. Jayaraman brings significant hands-on experience across various aspects of retail and SME lending – sales, marketing, product management, customer service, operations & IT, and Risk management.

“Praxis Global Alliance has carved a unique niche for itself in a very short period, having worked with leading organizations worldwide in their growth and transformation journeys and enabled Superior outcomes post engagement. I am honored to join the Praxis Leader Circle and work together to provide actionable and sustainable solutions to marque clients in the growing Financial Services sector in India,” commented Jayaraman V, Practice Leader, Financial Services, Praxis Global Alliance.

Lenders have been deeply impacted by the sharp slowdown in economic activity and its consequent impact on the ability of borrowers to service their loan obligations. Lenders, especially those who operate in the SME space will need to play a pivotal role in recharging the economy as they emerge from the shadows of COVID-19.

Jayaraman’s rich experience will help Praxis to deliver tangible, sustainable value for their clients. Jayaraman will be working closely with Praxis network, to help retail and SME lending clients on issues ranging from strategy, customer engagement and acquisition, digital transformation, operational and service excellence, and organizational effectiveness.

“We look forward to leveraging Jayaraman’s hands-on and multi-faceted experience in lending businesses, especially in the SME space and his proven track record in building and scaling lending businesses, particularly at this time when the industry is looking to shake off its COVID woes and look at growth. It is an honor and privilege to have Jayaraman on board, and we look forward to working with him to grow our practice,” said Shishir Mankad, Head, Financial Services Practice, Praxis Global Alliance.

Welcoming Jayaraman to the Praxis platform, Madhur Singhal, Managing Director, Praxis Global Alliance, commented, “We are excited to have Jayaraman come on-board, and enhance our value proposition as practitioner-led enablement and advisory firm. His rich experience of over two decades will enable us to add tremendous value to our clients in the NBFC space by improving productivity and efficiency.”

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