ESOPs for staff of Laqshya Media

This is the OOH media company’s way of appreciating its employees for their hard work and contribution


Laqshya Media, the Indian out-of-home (OOH) media company, will reward its employees with employee stock options (ESOPs) for their dedication, commitment and hard work that has helped the Company in its successful journey.

The employees’ stock option plan will cover employees at all levels of the Company, from junior staff to senior managers. The offer of ESOPs reflects the Company’s commitment to employee recognition, respect and development, which further helps the workforce achieve a healthy work-life balance.

The Company aims to keep on evolving and become the market leader in providing OOH solutions. To get closer to achieving this aim, it will invest significantly in research, technology, equipment, facilities and business systems that will facilitate delivery of timely services to its customers.

By sharing ownership with its employees, Laqshya Media hopes to preserve employee trust and commitment. This, in turn, will lead to innovation and improvement in service, without which the customer base cannot be maintained or increased in the future.

Granting of ESOPs has become very common now, especially amongst startups. A few weeks ago, Grofers had offered a 33 per cent hike in salary to its tech team along with a significant ESOP allocation. Quite recently, Whatfix, digital adoption solutions, implemented an ESOP buyback of $4.3 million (Rs 32 crores) for its employees. It allowed its employees to liquidate up to 35 per cent of their vested stocks.

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