Welspun Group launches WoW initiative to promote gender diversity

WoW aims to provide support to the women employees in their growth

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Welspun Group launches its Women of Welspun (WoW) programme, built on the basis of its core principles of gender diversity and opportunities for all. This programme aims to recognise, drive, and create an ambiance of equal opportunity for women employees associated with Welspun, and will be mentored by Dipali Goenka.

This initiative has been designed to provide an environment of growth and opportunities, institutionalising progressive policies that help women reach the desired goal. The WoW initiative is in line with the Company’s continued commitment to promoting gender inclusivity in India’s business ecosystem.

The initiative has different focus areas and segments, which include WoW Community – a support network of women, for women, by women; WoW Conscious Women programme – an upskilling programme for women employees in assistant manager-senior general manager grade; WoW Associate Engagement – a growth-centric engagement drive for women employees at Welspun plants, and Women Champions – a programme to recruit women talent from top B-schools and groom them for middle-management leadership roles.

Speaking about the initiative, Dipali Goenka, CEO & joint MD, Welspun India, said, “Through this initiative, we aim to create a progressive culture for our women associates by reducing gender gaps and moving beyond the representation of women in the board to their involvement in decision-making at the top leadership level. For instance, greater representation of women in organisations can bring greater emotional quotient to the table, which leads to better inclusion and diversity of thought as well as economic and social dividends”.

She said that the Company has partnered with influential women leaders who are experts in their fields and have come together to groom and support other women in growing and excelling in their respective fields. Welspun believes that this initiative is going to be a game-changer in breaking the glass ceiling and shaping leaders for tomorrow.

The launch was marked by a virtual panel discussion involving Dipali Goenka, chakra meditation expert, Dr Preeti M Mandawewala; psychologist & corporate coach, Dr Aditi Govitrikar; nutritionist, fitness trainer & author, Suman Agarwal, and author & relationship coach, Raksha Bharadia. Moderated by Bidisha Banerjee, group vice president, learning culture & employer branding, the discussions saw the participants sharing their experiences, insights and advice with fellow women professionals.

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