Flight cut short for many employees at Angry Birds


A leaner and more agile Rovio was felt necessary for the company’s success and future endeavours.

For around 260 employees at Rovio Entertainment, the makers of popular digital game, Angry Birds, the journey ends here.

The company has announced its plan to restructure and concentrate its activities around three primary business areas— games, media and consumer products.

As a result of these plans, the company will begin employee negotiations on up to 260 redundancies. However, those working on the production of the ‘The Angry Birds’ movie in the US and Canada will not be part of this retrenchment.

Pekka Rantala, CEO, Rovio Entertainment, says “While we have gathered good momentum this year, especially with the launch of the Angry Birds 2 game — downloaded nearly 50 million times in its first month of release — fundamental changes are needed to ensure that Rovio succeeds in its global ambitions to be the leading entertainment company with mobile games at its heart.”

Calling it a difficult decision personally, Rantala said that a leaner and more agile Rovio was absolutely necessary to move forward and take the company to new successes in the future.

“Rovio’s growth and eagerness to explore new business opportunities over the past few years has been exceptional,” Rantala adds.

“As a result, we did too many things. In our current financial condition, we must focus on where we are at our best: in creating magnificent gaming experiences, in producing an amazing animation movie and in delighting our fans with great products.”

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