In a corporate world driven by emails, instant messages, and fast-paced digital exchanges, the CEO of Build-A-Bear Workshop, a global toy business, stands out with a heartfelt tradition. Every Friday, Sharon Price John, CEO, Build-A-Bear, takes out an hour from her packed schedule to write thank-you notes. This simple act of appreciation is creating ripples throughout her organisation.
Leading a multi-million-dollar company comes with countless meetings and demands. Yet, John makes it a point to recognise and celebrate her employees’ wins. Her Friday practice allows her to reflect on successes, acknowledge great sales days, and express gratitude to her team. This balance of addressing challenges while celebrating victories helps sustain momentum and morale within the company.
The practice has gained traction among Build-A-Bear’s leadership team. By leading with gratitude, John inspires others within the organisation to adopt similar habits, creating a culture that values recognition and positive reinforcement. This approach has strengthened internal connections and reinforced the company’s sense of community.
Under John’s leadership, Build-A-Bear has seen remarkable growth. The company reported profits in December, with projected total revenues for the year reaching $495 million. All of its physical stores are now profitable, a significant improvement from 80 per cent profitability a decade ago.
John’s belief in balancing problem-solving with recognition has proven effective in fostering a motivated and engaged workforce. Her weekly ritual not only highlights the importance of gratitude in leadership but also demonstrates how small, consistent actions can contribute to an organisation’s success.
In an era where corporate interactions are often impersonal, John’s thoughtful approach sets a refreshing example of how appreciation can drive both employee satisfaction and business growth.
