Close Menu
    Facebook X (Twitter) Instagram
    • Our Story
    • Partner with us
    • Reach Us
    • Career
    Subscribe Newsletter
    HR KathaHR Katha
    • Exclusive
      • Exclusive Features
      • Research
      • Point Of View
      • Case In Point
      • Dialogue
      • Movement
      • Profile
      • Beyond Work
      • Rising Star
      • By Invitation
    • News
      • Global HR News
      • Compensation & Benefits
      • Diversity
      • Events
      • Gen Y
      • Hiring & Firing
      • HR & Labour Laws
      • Learning & Development
      • Merger & Acquisition
      • Performance Management & Productivity
      • Talent Management
      • Tools & Technology
      • Work-Life Balance
    • Special
      • Cover Story
      • Editorial
      • HR Forecast 2024
      • HR Forecast 2023
      • HR Forecast 2022
      • HR Forecast 2021
      • HR Forecast 2020
      • HR Forecast 2019
      • New Age Learning
      • Coaching and Training
      • Learn-Engage-Transform
    • Magazine
    • Reports
      • Whitepaper
        • HR Forecast 2024 e-mag
        • Future-proofing Manufacturing Through Digital Transformation
        • Employee Healthcare & Wellness Benefits: A Guide for Indian MSMEs
        • Build a Future Ready Organisation For The Road Ahead
        • Employee Experience Strategy
        • HRKatha 2019 Forecast
        • Decoding and Driving Employee Engagement
        • One Platform, Infinite Possibilities
      • Survey Reports
        • Happiness at Work
        • Upskilling for Jobs of the Future
        • The Labour Code 2020
    • Conferences
      • HRKatha Futurecast
      • Automation.NXT
      • The Great HR Debate
    • HR Jobs
    WhatsApp LinkedIn X (Twitter) Facebook Instagram
    HR KathaHR Katha
    Home»Culture»‘Fevicol ka Jod’ at the workplace: Pidilite’s strategy to bind its people
    Culture

    ‘Fevicol ka Jod’ at the workplace: Pidilite’s strategy to bind its people

    mmBy Kartikay Kashyap | HRKathaOctober 17, 2018Updated:October 17, 20184 Mins Read17559 Views
    Share LinkedIn Twitter Facebook
    Share
    LinkedIn Twitter Facebook

    One of the most difficult tasks as an HR head, is to create a strong bond between employees. In a country such as India, where people come from various backgrounds and cultures, the task becomes trickier. At the same time, as an organisation wishing to work together towards a common goal, how does one create a sense of togetherness and harmony? Answering this and revealing some interesting HR practices that contribute to shaping a culture of togetherness, Rahul Sinha, president-HR, Pidilite, shares his views on how he manages to keep his employees engaged and work as a closely-bonded team.

    The efforts have to begin right from the hiring stage. Therefore, Pidilite has changed the way it recruits people. It only hires those who are focussed on work, are a strong culture fit and possess a desire to make a career in the Company.

    Additionally, Pidilite is committed to building credible relationships through communication. The Company ensures that it communicates its expectations correctly and builds a two-way communication platform. “We care for and listen to what our employees tell us and we encourage employee-to-employee communication as much as employer-to-employee communication,” Sinha adds. People at Pidilite use Facebook’s ‘workplace’ to communicate, create groups in every department, discuss work and also socialise.

    As another unique employee-engagement initiative, Pidilite’s ‘Happy and Healthy Pidilite’ movement employees have access to zumba, yoga and meditation sessions within the workplace itself. All these activities also create a sense of togetherness in people. “All these key initiatives help people in building a strong bond , not only with other employees but also with themselves, internally,” says Sinha.

    I believe that India in itself means Diversity. For an Indian company, understanding diversity and respecting it comes naturally

    In order to ensure a high-performance culture, Pidilite has focused on the following four steps that form the acronym RACE:

    Relationship: Building good relationships, both with customers and amongst employees is a must. This is part of the Pidilite culture.

    Abilities: People will perform when they have the right abilities. The Company has training programmes focusing on ensuring that the desired abilities are inculcated in the employees.

    Commitment: Employees who are highly motivated are committed to achieving their goals and put in extra effort to obtain success. The Company ensures this commitment in everyone by following the simple principle of “lead from the front’.

    Engagement: Through various engagement programmes, such as the ‘Happy and Healthy Pidilite’ movement, the Company attempts to engage its employees in completing their targets and building harmony.

    “RACE is our mantra for high performance,” says Sinha.

    Talking about what diversity means to the Company and how it is creating a balance between having diversity yet respecting individual differences, Sinha says, “I believe that India in itself means Diversity. For an Indian company, understanding diversity and respecting it comes naturally.”

    Sinha shares that he has worked with different people from different cultures, such as Gujaratis and Marathis, and from different religious backgrounds. “We grew up in a diversified culture, and celebrated various festivals with full fervour. Despite coming from different cultures, we work towards a common goal. Now that we have started expanding globally, we are learning a new multinational dimension, which is about a high benchmark and tolerance, and is diversity of a new kind. We have employees from different countries, and because of our own diverse background, it is easy for an Indian company to go multinational. For us diversity is much more than gender diversity,” Sinha opines.

    That said, gender diversity is still an area of improvement for the Company. It is taking steps towards making a change, as part of which, in the summer recruitment programme, 45 per cent of employees hired were women.

    bonding Employee Engagement Organisation Culture Pidilite
    Share. LinkedIn Twitter Facebook
    mm
    Kartikay Kashyap | HRKatha

    A mass communication graduate Kartikay is a quick learner. A fresh bake, yet a prolific writer, he is always keen to learn and discover new things. He is an easy going gallivanted and just likes to chill out when he is not chasing news. He loves watching movies as well.

    Leave A Reply Cancel Reply

    3 × 1 =

    Related Posts

    Maxme launches human skills programmes to future-proof India’s workforce

    May 16, 2025

    Aviation Ministry introduces transition plan for Celebi’s 10,000 employees

    May 16, 2025

    SC orders West Bengal to pay 25% DA to state employees

    May 16, 2025

    Andhra Pradesh govt eases employee transfer ban till 2 June

    May 16, 2025
    EDITOR'S PICKS

    The quiet commute: How a digital detox is reshaping work-life balance

    May 16, 2025

    “Dark factories still a decade away from disrupting India’s employment market,” Sushil Baveja, CHRO, Jindal Stainless

    May 15, 2025

    How Pramerica Life builds an ethical culture that works

    May 15, 2025

    Red flags in job applications: What candidates miss but recruiters spot

    May 14, 2025
    Latest Post

    Maxme launches human skills programmes to future-proof India’s workforce

    News May 16, 2025

    As India ramps up efforts to prepare its workforce for a rapidly-evolving professional landscape, the…

    Aviation Ministry introduces transition plan for Celebi’s 10,000 employees

    News May 16, 2025

    The Ministry of Civil Aviation has initiated a comprehensive transition plan to ensure that approximately…

    SC orders West Bengal to pay 25% DA to state employees

    News May 16, 2025

    In a significant development, the Supreme Court has directed the West Bengal government to pay…

    Andhra Pradesh govt eases employee transfer ban till 2 June

    News May 16, 2025

    The State government of Andhra Pradesh has announced a temporary relaxation of the ban on…

    Asia's No.1 HR Platform

    Facebook X (Twitter) Instagram LinkedIn WhatsApp Bluesky
    • Our Story
    • Partner with us
    • Career
    • Reach Us
    • Exclusive Features
    • Cover Story
    • Editorial
    • Dive into the Future of Work: Download HRForecast 2024 Now!
    © 2025 HRKatha.com
    • Disclaimer
    • Refunds & Cancellation Policy
    • Terms of Service

    Type above and press Enter to search. Press Esc to cancel.