GoPro, the American action-camera company, has announced a major round of layoffs as part of an internal restructuring plan. The company will reduce its global workforce by 23 per cent, affecting 145 of its 631 employees. The cuts are scheduled to begin in the second quarter of 2026 and are expected to be completed before the end of the year.
The restructuring plan, approved by GoPro’s board on 7 April , 2026, will cost between $11.5 million and $15 million. This amount will cover severance packages and healthcare benefits for the affected staff. The move comes as GoPro struggles with losses and rising competition from rivals such as DJI and Insta360. Despite earlier predictions of returning to profitability by the end of 2025, the company reported a fourth-quarter loss of $9.1 million.
This is not the first time GoPro has reduced its workforce. In 2024, the company carried out two rounds of layoffs, cutting 4 per cent of staff in the first quarter and 25 per cent in the third quarter. The latest cuts add to a growing list of job reductions across major American companies. Oracle recently laid off more than 30,000 workers, while Amazon, Meta, Atlassian, and Block have also announced significant workforce reductions.
GoPro is attempting to recover by expanding its product portfolio. It has introduced AI-related features and a new image processor, with plans to launch new cameras powered by its GP3 processor at the NAB tradeshow later this year.
The layoffs highlight the company’s ongoing struggle to balance innovation with financial stability, while ensuring departing employees receive severance and healthcare support.
