Pearson appoints Siddharth Banerjee as managing director for India & Asia

Banerjee was earlier chief revenue & marketing officer at Games 24x7

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Learning company, Pearson, has roped in Siddharth Banerjee as managing director, India and Asia. Banerjee has moved in from Games 24×7 where he was earlier chief revenue and marketing officer. He is backed by 21 years of international experience and has also worked with Facebook, Unilever and Vodafone in the past.

Banerjee will take charge on July 6, and his primary role will be to steer Pearson by strengthening its direct to consumer (D2C) strategy and advancing its digital propositions in the Asian belt.

Pearson, which provides education publishing and assessment services to schools and corporations, is looking to further expand its presence online, banking on the already flourishing educational sector in India. With online education growing in popularity worldwide, the Indian market has shown excellent potential for Pearson to expand. Tim Bozik, president of higher education at Pearson, acknowledged this saying that India is on its way to transforming the learning sector.

On the appointment of Siddharth Banerjee, Bozik said, “Today, India’s higher education sector is at the cusp of tremendous digital transformation and Siddharth’s strong knowledge and experience in consumer and technology will contribute significantly to our renewed digital strategy.”

Siddharth Banerjee, who is an alumnus of Faculty of Management Studies, Delhi, and has also studied at ISB-Hyderabad, IIM-Ahmedabad, and the Harvard Business School, is confident of being able to contribute to Pearson’s transformation into a ‘digital first company’. He acknowledges the “emerging and evolving digital Indian education landscape” and hopes that he along with his team “will leverage our strengths that are in line with the rise in online and digital learning, as well as address the workforce skills gap across the emerging economies in Asia.”

Banerjee is also a bestselling author, a regular at industry jury panels and a mentor to start-up founders.

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