Ivy, an engineering and delivery powerhouse for Entain, a known company in the global sports and gaming space, has rebranded its India operations to Entain India. It has also inaugurated a state-of-the-art digital innovation campus in Hyderabad, which will serve as a core Global Capability Centre (GCC) for Entain’s global technology delivery. This facility— designed with sustainability and employee well-being at its core—will provide jobs to 3,400 high-skilled people on a hybrid basis. The GCC will deliver over 85 per cent of the Group’s global software engineering and technology services, spanning product development, platform engineering, experience design and advanced analytics.
“India continues to be a cornerstone in Entain’s global innovation journey, shaping the future of sports and gaming sector through cutting-edge technology and innovation,” said Anthil Anbazhagan, managing director, Entain India.
The India team’s contributions span platform architecture, AI-driven personalisation, real-time trading engines, and high-scale consumer experiences across regulated markets.
“The rebrand to Entain India, along with the launch of our new Hyderabad campus, reflects our evolution and positions us to better support Entain’s global ambitions with deeper integration, stronger talent engagement, and a future-ready innovation ecosystem,” added Anbazhagan.
The Hyderabad campus offers intelligent lighting systems, energy-efficient ventilation, EV charging stations, and sustainable materials, contributing to a reduced carbon footprint. The building leverages a USGBC-certified base structure and is equipped with efficient waste and water management systems, reinforcing Entain’s commitment to responsible operations.
Satty Bhens, chief product and technology officer, Entain, said, “With deep domain expertise, a culture of innovation, and a thriving talent pool, Entain India plays a critical role in our strategic roadmap. This new space and identity pave the way for our next phase of growth, focused on building transformative products and platforms for the global entertainment ecosystem.”
Entain India aims to deepen its role as a strategic partner in product and platform innovation while remaining an employer of choice for technology talent in the country.
