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    Home»Exclusive Features»Research»7% growth in marketing & communication roles in Jan. 2024
    Research

    7% growth in marketing & communication roles in Jan. 2024

    mmBy Liji Narayan | HRKathaFebruary 6, 20242 Mins Read6777 Views
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    January 2024 was witness to seven per cent growth in marketing and communications jobs, compared to the previous month, says a report. In fact, there has been a 12 per cent increase over the past six months.

    This growth can be attributed to a surge in demand for digital marketing and analytics professionals. This surge is highest in Delhi/NCR stands, where the increase has been five per cent in the last one month, says the report.

    There has been a seven per cent increase in demand for legal professionals over the past month. This surge in demand has been evident in particular because of increasing instances of mergers and acquisitions

    With more organisations keen to leverage emerging technologies such as generative AI, the telecom/ISP sector has also witnessed significant growth in January 2024. There was an increase of five per cent in hiring demand in the banking, financial services and insurance (BFSI) space, especially in tech and human resources roles.

    When it comes to work models, hybrid remains the most popular, says the foundit Insights Trackr. Employees still prefer flexibility and choose work-life balance. About 21 per cent of the current jobs follow the hybrid model, while only nine per cent opt for work-from-home (WFH). A good 44 per cent of the job seekers are looking for hybrid opportunities, 17 per cent are seeking remote-work opportunities.

    Maximum remote jobs exist in the information technology (IT) space, which accounts for 44 per cent of not only permanent remote jobs but also temporary job postings online (31 per cent hybrid jobs and 13 per cent fully remote jobs).

    There has been a marginal growth of one per cent in the hiring of associate roles requiring work experience four to six year. In case of mid-senior roles requiring seven to ten years of work experience, there was a slight dip in hiring demand. Senior-level roles with 11-15 years witnessed a marginal dip in hiring demand too. However, the demand for those with over 16 years of experience witnessed a marginal rise of one per cent.

    In January 2024, the foundit Insights Tracker sensed a five per cent fall in hiring compared to the corresponding period in 2023.

    Hiring Trends hybrid model India Remote work
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    Liji Narayan | HRKatha

    HRKatha prides itself in being a good journalistic product and Liji deserves all the credit for it. Thanks to her, our readers get clean copies to read every morning while our writers are kept on their toes.

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