$78 mn funding for yellow.ai, hiring in the pipeline

The Company will use the funds to grow and expand and invest in research and development

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Customer experience (CX) automation platform, yellow.ai, has managed to raise $78.15 million in a Series C funding round. With this, the total funding it has raised till date amounts to $102.15 million. WestBridge Capital led this funding round, with participation from Sapphire Ventures, Salesforce Ventures and Lightspeed Venture Partners.

As part of its expansion, the Company is looking to hire talent for leadership positions, in over 50 countries, including India, Southeast Asia, the UK, the Middle East, and Latin America. In the US, it is already adding 70 people to its team.

This fresh infusion of capital will help its growth and expansion plans to take shape. Some of the funding will also be invested in research and development in hyper-automation. A year ago, yellow.ai had raised $20 million in a Series B round led by Lighspeed Venture Partners.

The Company, which has a 500-strong global workforce, aims to become the global leader in the customer experience automation space.

Founded in 2016, this cloud-based enterprise solutions company, based in Bengaluru and San Francisco, allows organisations to automate customer support, engagement, conversational commerce and other outreach functions using chatbots and voice-led bots.

Co-founded by Raghu Ravinutala, Rashid Khan and Jaya Kishore G, yellow.ai already has a strong client base, including brands such as Domino’s, MG Motor and Sephora.

Its AI-driven bots provide automated customer experience via 35 chat and voice channels, in more than 100 languages, dealing in more than a billion interactions in each quarter.

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