Jewellery retailer BlueStone plans to nearly double its retail workforce by FY30 as part of an aggressive expansion strategy that will see its store network grow from 340 to 705 outlets across India.
According to Reuters, the company expects its retail employee strength to increase from around 2,100 to 4,000, with the majority of new hiring supporting stores opening on high streets rather than in shopping malls.
BlueStone said nearly three-fourths of its upcoming outlets will be located on high streets, citing the limited availability of premium mall space in the country. The company is already present in about 90 per cent of India’s premium malls and sees greater expansion opportunities outside traditional mall locations.
The company’s hiring plans come amid continued growth in India’s organised jewellery retail sector, where brands are expanding their physical presence despite volatility in gold prices.
BlueStone joins other retailers that have highlighted the shortage of premium retail space while continuing to invest in workforce and store expansion. The company is also pressing ahead with its growth plans despite fluctuations in gold prices, which have made some smaller jewellers more cautious about opening new outlets.
The expansion is expected to create significant frontline employment opportunities across sales, customer service and retail operations over the next few years.
