Shalimar Paints takes bold strides in long-term transformation strategy

Appoints new leadership to bolster market dominance and drive innovation


Shalimar Paints has announced a significant step in its journey of transformation with strategic enhancements to its leadership team. The company has appointed accomplished leaders with a wealth of industry expertise and vision across marketing, finance, HR, technology, and manufacturing domains. This strategic transformation underscores the company’s commitment to reinforce its efforts for market dominance and reaffirms its dedication to innovation, customer satisfaction, and unparalleled quality.

Building on their new vision, the company has on boarded Kuldip Raina, director, sales and marketing, Sanjeev Gupta as director, research and development and Rakesh Gupta as director of manufacturing, and  Harcharan Singh as chief information officer. These newly appointed leaders will play a pivotal role in driving a comprehensive transformation strategy for Shalimar Paints. Their collective expertise will enable the company to accelerate its research driven innovation initiatives, expand product offerings, and strengthen its foothold in both domestic and international markets.

Talking about onboarding new leadership, Ashok Gupta, MD and CEO, Shalimar Paints, said “We are thrilled to welcome accomplished leaders to our organization as we continue to chart new paths and expand our horizons. Their addition reinforces our commitment to driving innovation, fostering operational excellence, and delivering unparalleled experience to all our customers. These strategic appointments mark a significant step forward in shaping the future of our organization, and we are confident that their contributions will play a pivotal role in propelling us to new heights of success.”

The new leadership will work together to empower Shalimar Paints into a new-age, tech-driven organization. The company has announced a capex of 200 Cr that will focus on 3 core segments- People, R&D, and Production. With 38-40 per cent growth witnessed in the previous financial year, the company is now directing its efforts towards a consistent upward trend, targeting 25 per cent year-on-year growth. Furthermore, the company plans to take its product offerings beyond national standards and manufacture international level products within the country with modernized and automated facilities as the key pillars.

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