Betterhalf posts revenue of $500K; announces second ESOP buyback round

The wedding and matrimony services company’s commitment to an entrepreneurial culture, granting domain ownership, minimises attrition


Betterhalf, a startup specialising in wedding and matrimony services, has announced its second employee stock ownership plan (ESOP) buyback programme, benefiting 29 current and former employees. This announcement follows the success of its first buyback initiative last year, which provided benefits to seven  employees. This development is a result of the company’s impressive monthly revenue of $500,000.  

The company is committed to fostering an entrepreneurial work culture among its employees. It empowers team members by granting them ownership of their respective work domains, which has resulted in nearly zero attrition. It further emphasised that this year’s ESOP buyback program is a testament to these efforts. 

Founded in 2016 by Pawan Gupta and Rahul Namdev, Betterhalf is an app-based matrimony startup that leverages artificial intelligence to connect individuals in search of life partners. The company proudly claims to have facilitated over 100 weddings. Betterhalf boasts of a network of 30,000 partners on its platform, including 750 venue partners in Bengaluru. The startup is committed to expanding its presence in the Indian wedding market and has plans to launch in Delhi in the near future.

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