Deepali Naair has been appointed global head-brand & corporate communications, Biocon Biologics. She was earlier group chief marketing officer, CKA Birla Group.
An alumna of University of Mumbai, Deepali Naair began her professional journey with Tata Motors, as a senior officer, in 1993. During the two years and four months she spent there, she was involved in the development of a joint venture plan (marketing and distribution strategy) between Tata Motors & Fleetguard USA.
From 1995 to 1998 Naair worked with BPL Mobile Communications, as manager, marketing. Her next stop was FCB Ulka Advertising, as group head account planning, from 1998 to 2002.
She spent over two and a half years with Marico, serving as marketing manager from 2002 to 2005. For a year after that, she was associated with EMM Group as a consultant during which she prepared white papers and training material on marketing processes for a global FMCG major. This was followed by a stint with HSBC Global Asset Management as vice president and head of marketing.
December of 2009 saw her taking up the role of country head-brand, customer service and e-commerce, at L&T General Insurance Company. As a founder member of the L&T Insurance startup, Naair played a key role in brand development, marketing strategy and product strategy.
In October of 2013, she joined Mahindra Holidays & Resorts India as chief marketing officer, based out of Mumbai. She moved to IIFL Investment Managers in October of 2016, to play chief marketing and digital officer. From April 2017 to 2018 she was also a non-executive board member at IIFL Wealth Finance.
IBM appointed her director-marketing, India and South Asia (CMO). Over four and a half years into this role, she was elevated to director-Bengaluru digital sales centre & digital sales centre growth (JAPAC).
It was in March of 2023 that Deepali Naair moved on from IBM to take up the position of group chief marketing officer at CKA Birla Group.
Now, at Biocon Biologics, a fully-integrated global biosimilars company and a subsidiary of Biocon, she will lead the global brand and corporate communications function, as part of the executive leadership team (ELT) and report directly to Shreehas Tambe, CEO & MD, Biocon Biologics. She will be responsible for defining and executing an integrated strategy that spans brand positioning, digital presence, regulatory and statutory communications, financial and corporate reporting, media relations, and employer branding.
Given her three decades of experience across India, ASEAN, and Australia, Naair brings deep expertise in brand building, marketing, and corporate reputation. She will be based at Biocon House, Bengaluru.
Shreehas Tambe, CEO & MD, Biocon Biologics, looks forward “to her leadership and expertise in shaping our global brand and communications strategy.”