Sujata Appliances, a durable and high-performance kitchen solutions company, has appointed Akshaya Vasishth as chief marketing officer (CMO) for its Appliances Division.
In his new role, Vasishth will oversee marketing for not only the widely popular and iconic mixer-grinder range of Sujata, but also the newly-launched premium small domestic appliances including hand blenders, breakfast appliances and irons.
An alumnus of IIM Lucknow, Vasishth is backed by more than 18 years of experience in the global FMCG sector. He is known to have driven brand growth, innovation, and digital transformation in his previous leadership roles at Sun Pharma, AbbVie APAC and Himalaya Wellness, Hamdard Foods, as well as Mahindra & Mahindra. He also founded the digital health platform, GCC+.
The management of Sujata Appliances is relying on Vasishth’s “dynamic leadership and deep marketing expertise” as the company tries to “expand into new categories and premium segments.” The company is confident that Vasishth’s “strategic vision will be instrumental in strengthening Sujata’s brand presence and driving the next phase of growth.”
Vasishth himself is looking forward to lead Sujata’s “evolution into a future-ready, innovation-driven powerhouse across categories.” He will focus on “delivering meaningful value to modern consumers through design, performance, and digital-first engagement.”
HRKatha wishes Akshaya Vasishth all the best in his new role!
