Firstsource Solutions, an RP-Sanjiv Goenka Group company has announced the launch of its Australia and New Zealand (ANZ) headquarters in Melbourne, Victoria. The company has also launched a dedicated AI Innovation Lab. Given Melbourne’s thriving innovation ecosystem, deep tech talent, and strong university partnerships, Firstsource’s ANZ Headquarters and AI Lab is gearing to drive meaningful research and offer real-world AI applications for enterprises worldwide. The lab will create more than 400 new opportunities in the region over the next five years, and empower local talent and businesses to embrace AI-driven growth.
This expansion is in line with the Victorian government’s Economic Growth Statement, which prioritises digital technology as a key driver for economic and job growth.
Serving as hub for specialist, domain-led service operations, the ANZ Headquarters will house a delivery centre and an AI Lab dedicated to advancing responsible AI adoption and industry innovation. This milestone strengthens Firstsource’s commitment as an UnBPO company—driving a bold shift from traditional outsourcing to AI-led transformation, digital talent development, and business innovation in the region.
Firstsource relAI, a suite of AI-driven platforms and solutions is at the heart of the new AI Innovation Lab. It is designed to help businesses streamline operations, enhance customer experiences, and drive sustainable growth in a responsible and ethical manner. The lab will conduct research in AI, engineering, robotics and digital experimentation, working closely with Victorian universities to nurture AI talent and foster industry collaborations.
Sanjiv Goenka, chairman, RPSG Group and Firstsource, shared, “Our investment in Australia and New Zealand is an important milestone toward being present where our clients need us. This will be our third-largest global hub, a testament to the immense potential we see in the country and the ease of doing business enabled by the Victoria Government. We’re excited to leverage our UnBPO™ way of working using AI, automation, and deep expertise to create smarter, more impactful solutions that drive real business outcomes for leading businesses across the country.”
Danny Pearson, Minister for Economic Growth and Jobs with the Victorian Government, shared, “Global leaders like Firstsource are investing in Victoria because we are the nation’s tech capital – we have the skilled workforce these companies need to grow, as well as a strong pipeline of graduates. Victoria is the place to be for global tech leaders wanting to expand their operations. We have the talent pool, the innovation and capabilities, and the startup energy right here in Melbourne.”
This expansion is a step towards strengthening the economic ties between Victoria and India, in line with Victoria’s India Strategy 2025-2030, with bilateral trade reaching $3.6 billion in 2023-24.
