Scoring exceptionally high in terms of gratitude, courage and freedom, Madison World has been recognised as one of the Happiest Places to Work. Over 900 employees vouch for this, having been part of the Happiness Dialogue across various divisions, including media planning, buying, digital, PR, outdoor, and sports marketing. The Dialogue witnessed a participation rate of more than 82 per cent and a completion rate of 86 per cent. Clearly, there is no better way to gauge how good the employees feel about their company.
Is it difficult to obtain this certification? Of course it is. The rigorous certification process of Happiest Places to Work evaluates various factors contributing to a positive work environment, ensuring only the most deserving companies receive this honour.
The scores of Madison World reflect the employees’ appreciation of the efforts put in by the firm; the freedom they enjoy to express themselves at work; and the autonomy they are granted to function effectively.
Sam Balsara, chairman, Madison World, feels “incredibly honoured to receive this certification” which he asserts is a reflection of “our commitment to creating a supportive and empowering work environment where our employees can thrive.” He is proud to admit that the employees’ “positive feedback on gratitude, courage, and freedom speaks volumes about our collective efforts to make Madison World a truly happy place to work.”
According to Raj Nayak, managing director, Happiest Places to Work, “Madison World has set a new benchmark in the advertising industry by prioritising employee happiness and well-being. The firm’s impressive scores in Gratitude, Courage, and Freedom reflect a culture of appreciation, openness and empowerment.”
Interestingly, in the past year, Madison Media was witness to nearly 50 former employees or Madisonites rejoining the company! This proves how nurturing the work culture at Madison World is, which could not have been brought about without its strong leadership, and the exciting opportunities for professional growth that it offers to the members of its workforce. These employees could not have returned if not for the positive experiences and impactful work environment they had experienced at Madison.
The company, which is over three decades old, has been helping clients solve their marketing challenges to generate sustainable profits. Its specialised offerings in media—digital, TV, print, radio, cinema, outdoor and activation—PR, creative and sport, have helped brands thrive in the Indian market by not just increasing their market share, but also their penetration and profits. The agency also helps launch new brands. The 1,300-strong team at Madison World caters to nearly 500 clients.
