Close Menu
    Facebook X (Twitter) Instagram
    • Our Story
    • Partner with us
    • Reach Us
    • Career
    Subscribe Newsletter
    HR KathaHR Katha
    • Exclusive
      • Exclusive Features
      • Perspectives
      • Friday Features
      • herSTORY
      • Case-In-Point
      • Point Of View
      • Research
      • HR Pops
      • Dialogue
      • Movement
      • Profile
      • Beyond Work
      • Rising Star
      • By Invitation
    • News
      • Global HR News
      • Compensation & Benefits
      • Diversity
      • Events
      • Gen Y
      • Hiring & Firing
      • HR & Labour Laws
      • Learning & Development
      • Merger & Acquisition
      • Performance Management & Productivity
      • Talent Management
      • Tools & Technology
      • Work-Life Balance
    • Special
      • HR Forecast 2026
      • Cover Story
      • Editorial
      • HR Forecast 2024
      • HR Forecast 2023
      • HR Forecast 2022
      • HR Forecast 2021
      • HR Forecast 2020
      • HR Forecast 2019
      • New Age Learning
      • Coaching and Training
      • Learn-Engage-Transform
    • Magazine
    • Reports
      • Whitepaper
        • HR Forecast 2024 e-mag
        • Future-proofing Manufacturing Through Digital Transformation
        • Employee Healthcare & Wellness Benefits: A Guide for Indian MSMEs
        • Build a Future Ready Organisation For The Road Ahead
        • Employee Experience Strategy
        • HRKatha 2019 Forecast
        • Decoding and Driving Employee Engagement
        • One Platform, Infinite Possibilities
      • Survey Reports
        • Happiness at Work
        • Upskilling for Jobs of the Future
        • The Labour Code 2020
    • Conferences
      • Leadership Summit 2025
      • Rising Star Leadership Awards
      • HRKatha Futurecast
      • Automation.NXT
      • The Great HR Debate
    • HR Jobs
    WhatsApp LinkedIn X (Twitter) Facebook Instagram
    HR KathaHR Katha
    zoha
    Home»Exclusive Features»The productivity paradox in the age of GenAI
    Exclusive Features

    The productivity paradox in the age of GenAI

    As GenAI frees up time, organisations must rethink roles, skills, and the meaning of productivity
    mmBy Radhika Sharma | HRKathaApril 9, 20255 Mins Read11397 Views
    Share LinkedIn Twitter Facebook WhatsApp
    GenAI
    Share
    LinkedIn Twitter Facebook WhatsApp

    An analyst arrives at work to discover that overnight, artificial intelligence has completed her morning routine: dashboards updated, insights generated, weekly report drafted and polished. Tasks that once consumed half a day now require mere minutes. What follows? This scenario, once confined to speculative fiction, has become quotidian reality for a growing cohort of professionals as generative AI (Gen AI) transforms workplaces. The question confronting organisations is no longer whether AI will create free time, but how that newfound temporal abundance should be deployed.

    “The more thoughtful approach begins before the AI is implemented,” notes Manish Majumdar, head – HR, Centum Electronics. Forward-thinking organisations are anticipating time savings and redesigning roles concurrently with AI deployment. For those whose positions are only partially automated—such as decision-makers or process architects—liberated hours represent potential for deeper analysis, strategic innovation and continuous improvement. Yet this metamorphosis requires deliberate cultivation: organisations must encourage such use of time, reinforce it through recognition systems and incorporate it into performance frameworks.

    zoha

    “The more thoughtful approach begins before the AI is implemented.”

    Manish Majumdar, head – HR, Centum Electronics

    When a task’s duration shrinks from eight hours to four, does this herald idle hands? Quite the contrary. “You will be engaging yourself, enhancing your skills, or contributing to other areas—be it cross-functional or cross-vertical,” emphasises Anil Mohanty, chief people officer, DN Group. A talent acquisition specialist might invest newly available time in understanding employee engagement or competency mapping, thereby expanding both personal horizons and organisational value.

    This pattern reflects a fundamental truth: AI isn’t eliminating work but reconfiguring it. The temporal dividend it yields is optimally invested in reskilling, innovation and deeper cross-functional collaboration. Rather than confining employees to rigid roles, organisations can adopt more fluid structures where individuals pivot across functions as requirements evolve, fostering institutional agility.

    “The answer lies in strategic thinking, ideation, and value creation.”

    Ravi Mishra, head-HR, BITS Pilani

    In numerous workplaces, previously time-intensive tasks—payroll administration, training-needs analysis, scheduling, even drafting correspondence—are now executed instantaneously by AI systems. This swift obsolescence of established processes is generating visible disengagement, particularly among younger staff. However, the dynamics are considerably more nuanced.

    As Generation Z leverages AI tools to complete assignments rapidly, more seasoned colleagues—habituated to labour-intensive methodologies—confront an unsettling proposition: Does efficiency equate to worth? “In my team,” reveals Ravi Mishra, head – HR, BITS Pilani, “a 56-year-old and a 24-year-old may be doing the same job—but the younger employee wraps up quickly with the help of tech. This creates friction. The seniors feel undervalued, not because they are less capable, but because the ground beneath their definition of productivity is shifting.”

    zoha

    “You will be engaging yourself, enhancing your skills, or contributing to other areas—be it cross-functional or cross-vertical.”

    Anil Mohanty, chief people officer, DN Group

    Herein lies an uncomfortable verity: whilst loyalty and experience were once paramount virtues, they no longer suffice in an environment where AI flattens traditional hierarchies of effort. This, Mishra cautions, could precipitate significant unemployment among mid-career professionals unless roles are reimagined proactively.

    If routine tasks are increasingly automated, what remains for human attention?

    “The answer lies in strategic thinking, ideation, and value creation,” Mishra asserts. He highlights a transition from competitive advantage—where firms outpace rivals through incremental innovation—to added advantage, wherein entirely novel models emerge, often from unstructured thinking. This necessitates fundamental role redesign predicated not on fixed task catalogues but on dynamic capabilities.

    A strictly utilitarian approach—where every moment must demonstrate measurable productivity—undermines the transformative potential of AI. If the objective is optimising human potential, then contemplative space, wellbeing and even leisure become integral to the equation. Several hours of slack might provide precisely the breathing room employees require to conceive new ideas, acquire skills or simply recuperate. Organisations already struggling with burnout must resist equating each unallocated minute with wasted capacity.

    Simultaneously, as Mohanty suggests, “fostering cross-functional collaboration—such as encouraging HR professionals to understand finance or enabling L&D experts to explore recruitment—cultivates holistic growth and adaptability.”

    Human resource leaders play a pivotal role in orchestrating meaningful transition. Strategies including personalised learning journeys, designated innovation periods and structured recovery intervals can maintain engagement despite reduced task loads. Skip-level consultations, employee-led job redesign and AI-readiness evaluations can further empower individuals to shape their trajectories within this evolving landscape.

    Critically, employees must be co-architects of this transformation. Their intimate knowledge of workflows offers invaluable insight regarding which functions require human oversight versus automation candidacy. Encouraging experimentation with AI tools, documentation of learning and proposals for role modification fosters cultures of trust and ownership.

    What organisations must studiously avoid is replacing human effort with AI-generated output only to burden the same staff with unrelated tasks that neither leverage their capabilities nor align with strategic objectives. As Majumdar aptly observes, “Some people simply don’t have the mindset for continuous innovation or Kaizen-like thinking. Forcing such expectations uniformly leads to disengagement and resistance. One-size-fits-all solutions don’t work in human systems—even if they work for machines.”

    The notion that AI will precipitate widespread disengagement represents, according to Mohanty, merely “grapevine” speculation. “There’s no real example of someone working just one hour a day because of AI. That’s a myth. Instead, you’ll see the same tasks being completed within the scheduled time, not beyond it.” The consequence is improved work-life balance, fewer extended workdays and enhanced satisfaction rather than ennui.

    The advent of generative AI thus challenges organisations to transcend task-allocation paradigms in favour of purpose-driven human engagement. This represents not merely a productivity narrative but a fundamental recalibration of how work, contribution and value are conceptualised in contemporary workplaces. For those who navigate this transition adeptly, the prize is not just efficiency but a more meaningful integration of human creativity with technological capability.

    AI Anil Mohanty BITS Pilani Centum Electronics DN Group Employee employer GenAI generative AI (GenAI) and marketing analytics Human Resources LEAD Manish Majumdar Ravi Mishra Workforce Workplace
    Share. LinkedIn Twitter Facebook WhatsApp
    mm
    Radhika Sharma | HRKatha

    Radhika is a commerce graduate with a curious mind and an adaptable spirit. A quick learner by nature, she thrives on exploring new ideas and embracing challenges. When she’s not chasing the latest news or trends, you’ll likely find her lost in a book or discovering a new favourite at her go-to Asian eatery. She also have a soft spot for Asian dramas—they’re her perfect escape after a busy day.

    Leave A Reply Cancel Reply

    Related Posts

    Google employee accused of using internal search data for financial gain

    May 28, 2026

    Bihar govt approves cashless healthcare scheme for employees and pensioners

    May 28, 2026

    American Airlines plans major hiring push at Hyderabad technology hub

    May 28, 2026

    Tata Group reviews expansion, talent and execution plans across businesses

    May 28, 2026
    Editorial

    The new power map inside HR

    The org chart did not predict this shift. Business urgency did. Corporate HR structures still…

    Why HR cannot serve both employees and employers equally

    Happy HR Day. Across LinkedIn today, companies will celebrate HR as the “voice of employees,”…

    EDITOR'S PICKS

    Case-in-Point: Culture fit vs hiring bias

    May 28, 2026

    herSTORY: Shamita Ghosh, Head-HR, BookMyShow

    May 28, 2026

    Leaders are 12 percentage points more likely to feel angry at work than employees they manage

    May 27, 2026

    HR Perspectives by Manjul Tilak: “AI cannot become the domain of a few specialists”

    May 27, 2026
    Latest Post

    Google employee accused of using internal search data for financial gain

    News May 28, 2026

    A Google employee has been accused of illegally using confidential company information to make more…

    Bihar govt approves cashless healthcare scheme for employees and pensioners

    News May 28, 2026

    The Bihar government has approved a major healthcare initiative that will allow State employees, pensioners…

    American Airlines plans major hiring push at Hyderabad technology hub

    News May 28, 2026

    American Airlines is preparing to significantly expand its technology operations in India, underlining the country’s…

    Tata Group reviews expansion, talent and execution plans across businesses

    News May 28, 2026

    Tata Sons held an extensive board meeting at Bombay House in Mumbai, with senior leadership…

    Asia's No.1 HR Platform

    Facebook X (Twitter) Instagram LinkedIn WhatsApp Bluesky
    • Our Story
    • Partner with us
    • Career
    • Reach Us
    • Exclusive Features
    • Cover Story
    • Editorial
    • Dive into the Future of Work: Download HRForecast 2024 Now!
    © 2026 HRKatha.com
    • Disclaimer
    • Refunds & Cancellation Policy
    • Terms of Service

    Type above and press Enter to search. Press Esc to cancel.