Apple has carried out another round of job cuts, its second in less than two months, as part of ongoing restructuring. The latest layoffs affected a small group of employees in the Fitness+ division, particularly those working on audio features such as Time to Walk and Time to Run. These services, designed for
Apple Watch users, will continue but new audio releases are expected to slow down.
Fitness+ is Apple’s subscription workout platform, positioned against rivals such as Peloton. However, the service requires constant new content to keep subscribers engaged, which makes it costly to maintain. Reports suggest Apple may be looking to reduce spending in this area and could eventually integrate Fitness+ into its broader Health app, which is being revamped to include more educational video content.
This follows a larger layoff in August, when Apple cut more than 200 jobs across teams working on Siri, Vision Pro, and Intelligent Systems Experience — a software engineering unit responsible for AI features. At the time, Apple said the changes were meant to realign teams to deliver better user experiences, with some new roles being created while older ones were eliminated.
The latest cuts highlight Apple’s cautious approach to balancing innovation with financial discipline. While Fitness+ is not under immediate threat, the company appears to be tightening budgets in areas where subscriber growth and retention are challenging. Analysts believe this could be the start of deeper structural changes as Apple looks to streamline overlapping services and reduce operational costs.
Together, the two rounds of layoffs show Apple is adjusting its workforce to match shifting priorities in AI, health, and fitness, while keeping an eye on profitability in a tough tech market.
