Wakefit.co, the Indian D2C home and sleep solutions brand, has rolled out a landmark policy that is creating a buzz on social media. The ‘Right to nap’ initiative is aimed at promoting the afternoon nap as a well-deserved break in which the employees can rest for a short while and help their bodies recharge.
Chaitanya Ramalingegowda, director and co-founder of Wakefit.co, announced via an official statement that the half an hour period from 2:00 pm to 2:30 p.m. will, from now on, be the official nap hours. Employees are being encouraged to take that well-deserved break amidst their hectic schedule at work, and the calendars of the employees will be blocked during this time as ‘official nap time’.
Of course Ramalingegowda’s e-mail was well received and much appreciated on social media.
An afternoon nap is instrumental in helping the body recharge and refocus on the task at hand, thus improving workplace productivity and motivation.
Through this move, which is truly a sleep revolution, Wakefit — which has factories in Bengaluru, Jodhpur, and Delhi — wishes other organisations to think on the same lines and acknowledge the importance of an afternoon nap.
Ramalingegowda sited a NASA study, which “reveals that a 26-minute catnap can enhance performance by 33%, while a Harvard study shows how naps prevent burnout”.
Considering that afternoon naps “help with memory, concentration, creativity, and productivity,” the Company “decided to normalise afternoon naps at work and declare 2 p.m. to 2:30 p.m. as official nap time”.
This is a step in the right direction to ensure employee wellbeing, promote a healthy lifestyle as well as “foster a culture that strongly encourages self-care”.
Wakefit.co, the six-year old research and innovation-driven sleep and home solutions company, has received Rs 450 crore in funding across Series A, B, and C from marquee investors such as Sequoia Capital India, Verlinvest and SIG Group.
In addition to mattresses, pillows, bed frames, mattress protectors, comforters, neck pillows, and back cushions, its portfolio now includes other home products such as study tables, bookshelves, shoe racks, TV units, bedside tables, coffee tables, dining tables, towels, and so on.