BPTP, a real-estate development company, has appointed Abhay Kumar as its chief marketing officer (CMO). He moves from DAMAC Properties where he was senior vice president, marketing and digital.
This alumnus of the Indian Institute of Management (IIM) Lucknow began his career with Maruti Suzuki as assistant manager, in May 1998. After spending almost two and a half years there, he switched to Johnson & Johnson Consumer Health, as manager-consumer products division, in September of 2000. Less than two years into this role, he was elevated to senior product manager, a role that required him to relocate from Delhi to Mumbai. By 2004, he was promoted to the role of group product manager.
The year 2006 was witness to Abhay Kumar joining GE Capital, as vice president-SBI Card, based out of Gurugram. Over two years later, he moved on to take up the role of director, American Express, in 2008.
From 2011 to 2014, he was associated with Samsung Electronics, as category head, mobile.
Abhay Kumar was back in Mumbai in June of 2014, to play senior vice president, SVOD, hotstar.
Kumar’s next stop was Reliance Capital where he served as group chief marketing and digital officer, working out of Mumbai. For a good four years and 10 months he led online sales, data/analytics, and brand for the Indian consumer finance company, with presence in mutual funds, life/general/health insurance and home finance/retail lending. He drove direct-to-consumer online sales growth, focusing on building digitally processed financial products and delivering sales revenue on digital platforms.
January of 2021 saw him take up the role of global chief marketing officer, Roberto Cavalli. He led reposition, rebranding efforts and digital transformation for the luxury fashion house, which is part of the DAMAC Group.
It was in August 2020 that he took up the role of senior vice president, marketing and digital, DAMAC Properties, Dubai, UAE.
At BPTP, Kumar will lead the company’s overall marketing strategy, brand positioning, digital outreach and customer engagement. His experience is expected to help the company’s continued efforts to embed a consumer-first mindset and drive sustainable growth in a competitive real-estate market.
Amaan Chawla, president, BPTP, is confident that Kumar’s “strategic vision and comprehensive marketing expertise will be invaluable as we evolve into a future-focused, customer-centric organisation.” It is hoped that Kumar “will play a key role in elevating our brand and driving long-term value.”
Kumar himself is looking forward “to contributing to the company’s growth journey by crafting innovative, customer-focused strategies that inspire trust and deliver excellence.”
