IndoBevs, an Indian alcoholic beverage company, has appointed Sharad Negi as its chief financial officer (CFO). This is part of the company’s efforts to expand its footprint across India and global markets.
Backed by 15 years of experience, Sharad Negi is a chartered accountant with expertise in finance, strategy and governance.
He has been associated with big brands including Ernst & Young (EY) and Pernod Ricard, where he spent a decade dabbling in financial planning, risk management, and business performance initiatives.
Sharad Negi is looking forward to supporting the vision of IndoBevs “by strengthening financial processes, enabling strategic investments, and ensuring that growth is both scalable and sustainable.”
Sameer Mahandru, founder, IndoBevs, is relying on “Sharad’s depth of experience across global finance and his ability to translate strategy into execution”, which he believes will be “instrumental as we continue to build a financially strong, forward-looking organisation”.
Known for his strategic insight and pragmatic approach, Negi will be tasked with helping align operational agility with robust financial stewardship.
Negi has become part of IndoBevs’ leadership team at a time when it is expanding manufacturing and international presence with new greenfield facilities in Uttar Pradesh and Karnataka, alongside scaling its existing portfolio of brands such as BroCode, Bro Red, Bonga Bonga Mystery, Wingman Whisky and more.
HRKatha wishes Sharad Negi all the best as he gears up to play a key role in shaping IndoBevs’ financial architecture amidst efforts to scale new heights in innovation and market reach.



