According to a report by the New York Times on Sunday, Twitter has recently laid off a minimum of 200 employees, equivalent to roughly 10 percent of its workforce.
The affected personnel on Saturday night were product managers, data scientists, and machine learning and site reliability engineers, who were responsible for ensuring the smooth operation of Twitter’s various features. The NYT report cited sources familiar with the situation.
Last week, Musk reportedly let go of dozens of sales and engineering staff, despite promising employees that there would be no more layoffs. According to sources, one employee reportedly shared that Musk had given the team a one-week deadline to improve Twitter’s ad targeting system.
However, this was deemed unrealistic by many, as improving such a system requires more time and resources. Other reports suggest that Musk’s lack of experience in targeted advertising may have been a factor in the layoffs.
Musk disclosed in January 2023 that the company had approximately 2,300 active employees. Twitter has laid off another batch of workers, with around 200 employees affected in the most recent round of job cuts.
Musk cited a massive drop in revenue due to advertisers cutting back on spending, partly because of concerns about content moderation. In a bid to make up for a revenue decline, Twitter has started sharing advertisement revenue with some content creators.
According to The Information, dozens of employees were laid off by the social media platform on Saturday.
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