Google India, followed by Sony and Microsoft India topped the list of most attractive employers of 2015.
Celebrating its fifth anniversary in India this year, Randstad, the HR consultancy firm, compiled a list of 20 best known companies in the country, on the basis of the perceptions of the 8500 participants who took the survey. This directory includes names such as Asian paints, Bajaj Auto, Coca-Cola, ICICI, SBI, Tata motors, Tata Steel, Toyota and Samsung India. The respondents then categorised the companies on the basis of their relative attractiveness and whether they themselves would like to work for the said companies.
In this survey, Google India emerged as the most attractive employer in the country followed by Sony. Microsoft India, which had been topping the list consecutively for the past four years, was inducted into the ‘hall of fame’ category.
The survey also indicates a major shift in the way people look for jobs with 66 per cent of the respondents reporting that they use social networking sites. The top five influencing factors in India have not seen much change with salary and employee benefits being ranked the highest at 54 per cent. Long-term job security, work–life balance, pleasant atmosphere and financial health of the company followed.
With active presence in 23 countries from Europe, Asia Pacific and the American continents, the Randstad Award programme is based on a robust research platform that gives insight into the key drivers of talent attraction.
Each of the 23 participating countries chooses 150 companies with at least 1000 workers for the survey. This list is then presented to a representative cross-section of relative respondents, comprising 8500 potential and employed workforce in the age group of 18–65. Maximum objectivity is achieved since the survey is not taken by HR officers, staff or experts. The respondents are asked whether or not they would like to work for the selected companies on the basis of ten key factors, including financial health, good training programme, long-term job security, opportunities for career advancement, strong management, interesting job content, stimulating working environment, competitive salaries and benefits, a good work–life balance and progressive policies, like CSR.