Cellecor Gadgets, an Indian consumer electronics brand, has introduced a ‘Pink Leave’ policy to support the menstrual health and wellbeing of the women in its workforce. As per this leave policy, the women employees are allowed one paid leave every month during their menstrual cycle.
The leave, which applies to women across verticals and locations, reinforces Cellecor’s commitment to building a workplace culture that is not only high-performance, but also compassionate, inclusive, and gender-sensitive. It also reflects the brand’s forward-thinking HR approach.
According to Ravi Agarwal, managing director, Cellecor Gadgets, “The Pink Leave policy is a reflection of our values—it acknowledges a very real physiological need with dignity, and reinforces our trust in our people. Supporting our women team members through thoughtful policies is an essential part of how we define leadership.”
The company sees the Pink Leave policy as more than a benefit, as it believes that employee wellbeing is integral to business success. The company is of the opinion that women deserve supportive frameworks that acknowledge real challenges and create real solutions.
With this initiative, Cellecor is not just changing its internal culture but is sending a message to the wider industry—Empathy is leadership. Women empowerment is policy. And inclusion is non-negotiable.
Aligned with the Make in India mission, Cellecor, as a brand, continues to drive innovation not only in technology but also in people practices that truly matter.
Established in 2012, Cellecor Gadgets sells electronic devices, including smart gadgets, smart televisions, wearables, mobile phones, home and kitchen appliances outsourced from various assemblers and manufacturers.
