There are more consumer-facing jobs available now, with 21 per cent increase in e-commerce roles and 24 per cent in hospitality. The gig economy also witnessed a 28 per cent rise in positions. Overall, more job openings were reported in Tier-2 and Tier-3 cities, where hiring went up 21 per cent, which was far more than the 14 per cent increase in roles seen in the metros. Indeed, the Indian job market is not only becoming more resilient but also decentralised.
As per the foundit Insights Tracker for September 2025, there was 17 per cent growth in the Indian white-collar job market, year-on-year (YoY). The market grew four per cent compared to September 2024.
The growth cannot all be attributed to seasonal jobs. Hiring has been steady in the logistics, transportation, healthcare, pharmaceuticals and IT sectors. This could be because of more and more companies embracing digitalisation, AI and automation. Additionally, supply chains have also been expanding. Those with up to three years of work experience, that is, at the entry level, made up 45 per cent of the new hires, which is three per cent more than 2024.
The metros were witness to a 14 per cent surge compared to the same time last year. Most of this hiring happened in the information technology (IT) and the banking, financial services and insurance (BFSI) sectors, followed by media and entertainment. More openings were seen in tech roles, followed by finance and marketing.
While sales and marketing roles grew by about five per cent, customer support and operations roles grew by about four per cent. There was a rise in creative and media roles by about four per cent, which can be attributed to the growing popularity of OTT content. Three per cent growth was seen in technology and product roles, while finance and accounting roles grew by about two per cent based on the increased economic activity during the festive season.
