Samsung Group is accelerating its artificial intelligence transformation by expanding employee access to external generative AI tools and launching a large-scale capability-building initiative across its leadership ranks and workforce.
The South Korean conglomerate will begin allowing employees to use popular GenAI platforms, including ChatGPT, Gemini and Claude, as part of efforts to improve productivity in functions such as software development and marketing. However, the initiative is designed to achieve far more than task automation.
Samsung aims to integrate AI across its businesses and evolve into what it describes as an “AI-native company.” The move reflects a broader shift among global manufacturers, where AI is increasingly being used to transform operations, strengthen decision-making and redefine workforce capabilities.
At the centre of Samsung’s strategy is leadership involvement. This month, the company will conduct an AI Transformation (AX) Boot Camp for around 50 presidents leading its affiliate companies. The programme will focus on hands-on application rather than theoretical understanding, requiring participants to explore how AI can redesign workflows and reshape business processes within their respective organisations.
The company is also extending AI education to a wider leadership group. Approximately 2,300 executives across Samsung’s affiliates are expected to undergo AI training by 12 August. Samsung plans to further expand these programmes to cover its entire employee base before the end of the year.
To support the transition, each affiliate will establish dedicated AI teams responsible for areas such as AI strategy, data governance, model oversight and employee capability development. Senior leadership will directly supervise AI deployment across key business functions, including product development, procurement, manufacturing, logistics, marketing, sales, customer support and corporate operations.
The initiative builds on Samsung’s growing emphasis on AI across its product portfolio, including smartphones and connected devices. This latest phase shifts the focus inward, using AI to transform how the organisation itself operates.
As the company broadens access to external AI tools, it has also indicated that it will strengthen security protocols to safeguard sensitive corporate and customer information during adoption.
