Taboola is laying off around 100 employees across Israel and other global locations as part of a restructuring effort, even as it continues to hire for key roles.
The company, which employs about 2,000 people worldwide, including nearly 700 in Israel, is reshaping parts of its workforce while maintaining recruitment in parallel. The move reflects a broader realignment rather than a slowdown in business, with Taboola continuing to project growth.
At the centre of its strategy is DeeperDive, a generative AI-powered “answer engine” that the company has been expanding globally. The product, launched in late 2025, is being positioned as a core component of Taboola’s future, designed to connect advertisers, publishers, and users through AI-driven responses across the open web.
DeeperDive is already being integrated with major publishing networks, including Gannett, India Today, and BuzzFeed, signalling early traction among both advertisers and content platforms.
The restructuring comes despite strong financial performance. Taboola closed 2025 with revenue of about $1.9 billion and reported profitability, while also issuing a positive outlook for 2026 with expectations of continued growth in revenue and earnings.
The company’s leadership has framed its AI investments as central to long-term strategy, particularly in building an ad-supported large language model ecosystem. This model aims to offer free access for users and publishers while opening new monetisation avenues for advertisers.
The job cuts highlight an ongoing trend in the tech and advertising sectors, where companies are reallocating talent toward AI-led initiatives. Even as layoffs continue, hiring is increasingly focused on roles aligned with emerging technologies and future growth areas.
