Snapchat, the popular photo-sharing platform, has now set up home in India, literally. Its US-based parent company, Snap Inc., has opened its first office in the country, at Mumbai.
The photo-messaging application lets its users share photographs and images with friends for 24 hours. The content ceases to be available after 24 hours, and it is reported that there are about 203 million users active on the platform every day.
There has been a significant hike in the number of users on the platform, with a 40 per cent year-on-year jump in June.
The objective of the Mumbai office is to establish a local team to help create the best experience for users of Snapchat in India. The platform has introduced four Indian languages — Marathi, Gujarati, Punjabi, and Hindi — and plans to add five more very soon.
Not only will the Company collaborate with regional media organisations, but also add more community content, and partner with local content creators.
Durgesh Kaushik was the first employee to be officially appointed earlier this year, as head-market development.
Snapchat has been continuously engaging with Indian content producers. It came up with SnapKit partnerships with JioSaavn and Gaana to allow users to share and post music content.
The 40 per cent jump in the number of daily active users (DAU) in the country (from the second quarter in 2018 to the second quarter in 2019) is what pushed the Company to set up an office in India to support business growth.